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Michael Samsir (PBK Noodles) - having the hard conversations.

Michael Samsir (PBK Noodles) - having the hard conversations.

Dirty Linen - A Food Podcast with Dani Valent

February 14, 202323m 32s

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Show Notes

Michael Samsir lovingly handcrafts noodles at his small restaurant in Melbourne's multicultural Clayton but why can't he price them high enough to make PBK Noodles a truly viable business? We talk perception, value and the puzzling price of pasta. 

It's Costs and Pricing week on Dirty Linen. What factors impact ideas of value in restaurants? Why is it so hard to raise prices? Is there anything businesses can do to insulate themselves from rising costs? We have the hard conversations.


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Dirty Linen is a food podcast hosted by Australian journalist Dani Valent. A respected restaurant critic and food industry reporter in her home town of Melbourne, Dani is a keen, compassionate observer of restaurants and the people who bring them into being. Whether it’s owners, waiters, dishwashers, chefs or members of ancillary trades from tech to pottery, Dani interviews with compassion, humour and courage. Dirty Linen goes deep, both in conversations with individuals and in investigating pressing issues. 

Dirty Linen is an Australian food podcast produced by the Deep in the Weeds Podcast Network.