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How to Market Your Rural vs Urban Vacation Rentals to Attract More Direct Bookings with Brianne Hamilton
Episode 98

How to Market Your Rural vs Urban Vacation Rentals to Attract More Direct Bookings with Brianne Hamilton

Direct Booking Success Podcast · Jenn Boyles

May 20, 202424m 15s

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Show Notes

If you're feeling overwhelmed by the thought of keeping up with the regulations and legislation for short-term rentals, and you're worried about the impact it could have on your business, then you are not alone! The risk of waking up to a sudden shut down of your entire rental operation can be a real cause for concern, especially in the face of ever-changing regulations and laws. It's a lot to keep track of and it's a risk that many property managers are facing in today's market.

You have nothing to lose by putting together a website or, you know, leveraging the PM's to do it for you and just having that available access to get direct booking. - Brianne Hamilton


In this episode, you will be able to:

  • Mastering the Art of Transitioning to Short-Term Rentals in Ontario.
  • Maximizing Your Returns: Managing Urban vs Rural Vacation Properties.
  • Unveiling Proven Strategies for Increasing Direct Bookings.
  • Navigating the Impact of Regulations on Short-Term Rentals.
  • Elevating Your Marketing Game: Showcasing Amenities for Vacation Rentals.


My special guest for today's episode is Brianne Hamilton. Brianne Hamilton is  the co-owner of Junction House property management company in Ontario, Canada, brings a wealth of experience in transitioning from long-term to short-term rentals. With a portfolio spanning urban city centers and rural vacation properties, Brianne's insights into managing diverse rental types and locations provide invaluable strategies for increasing direct bookings and navigating the impact of regulations on short-term rentals. Her background in marketing and real estate investing infuses a creative and thoughtful approach to property management, ensuring a unique and optimized guest experience for each distinct property.


Connect with Brianne: 

https://www.instagram.com/junctionhousepm/

https://www.instagram.com/junctionhousegetaways/

Avail Brianne’s Complimentary Property Revenue and Occupancy Analysis to listeners: https://jhp.myflodesk.com/podcastfreebie


The key moments in this episode are:

00:00:00 - Introduction and Background

00:02:36 - Portfolio Expansion

00:08:45 - Operational Challenges

00:10:02 - Marketing Strategies

00:11:42 - Amenities and Guest Experiences

00:13:54 - Pros and Cons of Urban Market

00:14:57 - Rural Market Unique Opportunities

00:16:15 - Regulatory Concerns and Industry Impact

00:19:13 - Local Community Engagement

00:21:30 - Direct Booking Success and Freedom 


FREE GUIDE: 10 Ways to Drive Guests to your Website instead of Airbnb: https://directbookingsuccess.com/10-ways-to-drive-guests-to-your-website-instead-of-airbnb/

Show notes are available at: https://directbookingsuccess.com/podcast/

Follow Jenn on Instagram: https://www.instagram.com/directbookingsuccess

Join Jenn’s free Facebook group – the Marketing Hub: https://www.facebook.com/groups/strmarketinghub