Align Internal and External Communications
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Show Notes
EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix
Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues
In this episode, we talk about the importance of aligning your internal and external communications, what the benefits are when you do, and some of the real bottom-line repercussions if you don’t.
- Learn where internal and external communications should overlap
- Understand the benefits of communications alignment
- Hear why brand standards are just as crucial as consistent messaging
- Discover the three Ts (transparency, trust and training) and channel maps
- Get best practices you can start using today
See the full transcript HERE
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