Using AI to Redefine Voter File Segmentation with Fadi Micaelian SPARKDIT
Digital Politics with Karen Jagoda
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Show Notes
Fadi Micaelian, CEO of SPARKDIT, is an AI strategist who brings insights into using generative AI to support political consultants and voters. These voters are weighing choices and making tradeoffs as they decide who to financially support and vote for. Using additional data points to predict voting behavior is increasingly essential as voters become more partisan and face pressure from friends and family to make decisions about candidates and issues.
We talk about:
- Training AI to think like humans
- Using tradeoff criteria to improve predictive models to identify likely voters
- How voters make decisions
- Helping voters make smarter decisions about candidates in their own party
- Single-issue voters
#SPARKDIT #AI #VoterSegmentation #PoliticalMessages #Voters