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Re-evaluating Field Operations with Scott Goodstein Catalyst Campaigns
Season 25 · Episode 2

Re-evaluating Field Operations with Scott Goodstein Catalyst Campaigns

Digital Politics with Karen Jagoda

January 15, 202528m 39s

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Show Notes

Scott Goodstein is the Founder and CEO of Catalyst Campaigns and a digital pioneer. The results from the 2024 election indicate that the ground game needs a fresh review of how volunteers can be better deployed and how to find trusted messengers for a political campaign. The traditional ward and precinct system built relationships with voters over time. What's the new face of field operations?

We talk about:

  • The history of door-knocking in political campaigns
  • Measuring the success of field operations
  • Political text abuses
  • Online fundraising traps
  • How the Trump campaign and supporting SuperPACs reached voters

#CatalystCampaigns #GroundGame #FieldOperations #Fundraising #PoliticalTexts #Voters #VoterOutreach

CatalystCampaigns.com

Myth of the Ground Game

We've lost control of political text messaging