Network of Vetted Marketing Firms to Address Diverse Campaign Needs with CJAM The Marketing Connector
Digital Politics with Karen Jagoda
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Show Notes
Behdad Jamshidi is the Founder of CJAM The Marketing Connector, which has vetted over 1,000 marketing agencies to identify those most qualified to deliver on their promises. The idea of a single agency handling all political and advocacy campaign needs is no longer realistic, as there are an increasing number of channels to reach voters and supporters.
We talk about:
- The vast majority of agencies are execution focused while clients often expect high-level strategic thinking
- Red flags of agencies noted during the vetting process and from their work with clients
- The need for constant testing and adjustment to messages in this rapid response environment
- If a marketing firm is not using AI, it is falling behind the competition
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