Denise Baden - Author "Habitat Man" The power of positive climate narratives.
Digging In The Dirt with Kevin Gallagher
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Show Notes
My guest is Denise Baden, a Professor of Sustainable Business within Southampton Business School at the University of Southampton in Britain. Denise set up the Green Stories Project which includes free writing competitions that encourage storytellers to embed climate solutions into stories aimed at mainstream readers across a variety of formats. She believes that solution-focused stories were more likely to inspire pro-environmental behavior. Prof. Baden is also on the Forbes list of Climate Leaders. There are links below.