10 Writing Tips From Legendary Marketer David Ogilvy
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Show Notes
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Writing well is the fastest way to accelerate your career.
And in this video I’ll walk you through 10 tips to 10x your writing from the Godfather of Advertising: David Ogilvy
(00:00) Intro
(00:20) Why?
(00:50) Read the Roman-Raphaelson book on writing
(01:12) Write the way you talk
(02:17) Use short words, short sentences, and short paragraphs + Never use jargon words
(03:08) Never write more than two pages on any subject
(03:32) Check your quotations
(03:47) Never send a memo or letter the day you write it
(04:17) If it is something important, get a colleague to improve it
(04:53) Before you send your letter, make sure it's crystal clear what you want your recipient to do
(05:18) If you want action, don't write. Go and tell the guy what you want.
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