Episode 77
77: Research, The Forgotten Child with Mitch Whitten
July 28, 202044m 49s
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Show Notes
In this episode of the Destination Marketing Podcast, Mitch Whitten, The Executive Vice President of Marketing for Fort Worth Texas, joins us to talk all about the importance of research when it comes to marketing destinations. Listen and learn how research can be leveraged with local stakeholders, as well as with potential visitors.
"It's so easy to focus on just the advertising, but we really need to know who we are talking to, and did they listen. Did we see any results from that? That's a huge engine behind our marketing efforts: the accountability partner that can do a mind-meld with the creatives so that we know where we're going." -Mitch Whitten on the importance of research in advertising
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.
"It's so easy to focus on just the advertising, but we really need to know who we are talking to, and did they listen. Did we see any results from that? That's a huge engine behind our marketing efforts: the accountability partner that can do a mind-meld with the creatives so that we know where we're going." -Mitch Whitten on the importance of research in advertising
Follow the Destination Marketing Podcast on social media:
YouTube
TikTok
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
Subscribe to our newsletter!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email [email protected] with any inquiries regarding the network.