406: Marketing The Unexpected with Cathy Petersen and Eric Brockman
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Show Notes
In this episode of the Destination Marketing Podcast, Adam is joined by Cathy Petersen and
Eric Brockman from Destination Dayton to discuss how to turn low customer expectations into outstanding visitor experiences. They explore the core philosophy behind Dayton’s tagline, Discover the Unexpected, and why it perfectly captures what visitors can anticipate during their trip. Cathy and Eric share how they overcome the city’s reputation by marketing its unexpected assets, utilizing specialized programs to ensure frontline partners provide excellent customer service.
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