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394: Building a Brand That Lasts with Deana Ivey
Episode 394

394: Building a Brand That Lasts with Deana Ivey

Building a Brand That Lasts with Deana Ivey

Destination Marketing Podcast

July 29, 202541m 28s

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Show Notes

In this episode, Adam chats with Deana Ivey, President of the Nashville Convention and Visitors Corporation. Deana shares pivotal moments in her career, including taking on roles outside her job description, and her philosophy on promoting growth and embracing creativity within her team. She also tells how Nashville balances its iconic "Music City" brand with constant innovation, emphasizing the importance of taking risks and being intentional with your brand to ensure lasting success.

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