Episode 290
290: Sustainable Marketing Strategies for DMOs with Jared Price
December 8, 202337m 12s
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Show Notes
On this week's episode of The Destination Marketing Podcast, Adam sits down with JP, the Director of Business Development at Relic. They dive deep into the current state of the destination marketing atmosphere and discuss why a paid media strategy may not be the most sustainable approach to driving visitation. Additionally, they explore the significance of owned media as a fundamental pillar in every marketing plan to combat the declining effectiveness of paid media.
“Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price
Follow the Destination Marketing Podcast on social media:
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If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].
“Don’t be shy about telling the stories that you believe in, and don’t let somebody else tell that story. Own it.” -Jared Price
Follow the Destination Marketing Podcast on social media:
YouTube
TikTok
Subscribe to our newsletter!
If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!
The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email [email protected] or visit www.relicagency.com.
To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email [email protected].