Designed to Sell

We had a great conversation with Jazzmyn Proctor on how to navigate social media marketing and maximizing the opportunities after having a TikTok go viral. Here’s what we covered: Tips for creating an engaging social media bio. Insights on building a community-focused therapy practice. Simplifying booking systems for prospective clients. Making therapy accessible and approachable for diverse audiences. Embrace humor and authenticity in client-facing content. Simplify booking processes to eliminate barriers for potential clients. Use viral moments as opportunities to refine messaging and expand services. Explore possibilities for group programs or workshops as an alternative to one-on-one sessions.   Connect with Jazzmyn: Website: https://www.unalomewellnessllc.com/IG: www.instagram.com/unalomewellnessllcTikTokhttps://www.tiktok.com/@unalomewellnessllcBook a Consult: https://calendly.com/jproctorcounseling/free-15-minute-consultationPodcast: https://www.unalomewellnessllc.com/media   Our Resources: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

In this enlightening episode of the Designed to Sell Podcast, we are joined by Dr. Nikki, a licensed psychologist and pleasure coach based in Houston, Texas. As we dive into her journey of pivoting from a traditional therapy practice to a focus on empowering high-achieving Black women, Dr. Nikki shares her insights on mental and sexual wellness. Listeners will learn about the importance of pleasure as a source of empowerment and how Dr. Nikki is redefining her business to include workshops, retreats, and speaking engagements. Join us as we explore the challenges and triumphs of entrepreneurship, the mindset around selling, and how to stay true to one’s passion in business. 💡 Key Takeaways: Dr. Nikki's background and her transition from academia to entrepreneurship. The significance of pleasure in personal empowerment. Strategies for overcoming the fear of selling and finding joy in the process. Insights on building a brand that reflects personal values and expertise. 🔗 Connect with Dr. Nikki: Website: drnikkinows.com Instagram: @drnikkinows TikTok: @drnikkinows 📅 Episode Highlights: [00:00] Introduction to Dr. Nikki [00:27] Dr. Nikki's journey and business focus [02:40] Transitioning from therapy to workshops and retreats [07:06] Mindset challenges around selling [19:27] The importance of branding and self-promotion [25:05] Strategies for soft selling and building audience trust [46:01] Closing thoughts and upcoming projects   CONNECT WITH YOUR HOSTS: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

This week we sit down with Amy Henkels who took a step back from business and is ready to get back into the game... on her terms.  If you've ever felt like you're starting fresh, you're going to love this episode. We talk about: Embracing Her Unique Path: Unlike many who want to quit their jobs to focus on their businesses full-time, our guest enjoys her job at the library and finds ways to blend her work and business. We helped her realize how she can continue using both worlds to fuel each other. Integrity in Business: She shares how her previous business, which involved teaching Human Design, felt out of integrity. We explored how she can now approach her offers with authenticity and without pressure to monetize immediately, giving her the freedom to help people without feeling rushed. Targeting Her Dream Clients: She’s passionate about helping neurodivergent women build confidence and take care of their mental and emotional health. We worked with her to narrow down her target market and figure out how to craft an offer that blends Human Design with personal growth and embodiment. The Challenge of Overwhelm: While the online space seems saturated with Human Design experts, we helped her see that what feels overwhelming is an opportunity to focus on her unique voice and the value she can bring. We discussed how to stay broad while also tailoring her offers to the specific needs of her audience. Integrating Human Design: One key takeaway was the idea of using Human Design not as the sole focus, but as a tool to help her clients bridge the gap between information and embodiment. She’s excited about moving beyond standard readings to offer something more holistic and personalized. Connect with Amy:Instagram: https://www.instagram.com/theneurospicylibrarian/ Our Links: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram   

In this episode of the Designed to Sell podcast, we chat with Basia Richard, a former celebrity stylist who now helps high-level corporate professionals and entrepreneurs elevate their style. Today, we dive into more than just fashion. Basia opens up about the challenges she faces in her business, especially around content creation and messaging. We explore how to communicate ideas that feel broad and make them specific to your ideal client, how to overcome content overwhelm, and the importance of context in business messaging. If you’ve ever struggled with narrowing down your content, delivering a powerful message, or felt overwhelmed by marketing, you'll love this conversation. Plus, Basia shares a peek into her styling programs and offers valuable tips on how to blend personal style with professional success.   Our links:  Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

Our guest this week Christine Parker, joins us for an insightful and inspiring conversation. Christine is a registered massage therapist, bioenergetics master practitioner, and spiritual B.E.S.T master practitioner, with a passion for helping people resolve stress before it manifests physically. Christine opens up about her journey, her services, and the struggle many entrepreneurs face—blending authenticity with the pressure to "perform" on social media. Our discussion unpacks the mindset challenges many face, especially the fear of judgment, and how to dissolve it by shifting the narrative around who you're speaking to. Instead of trying to convince hard-driven, hustle-minded individuals about the value of energetic work, we explore how to connect with those who already resonate with her message. If you've been feeling that disconnect between what you know and what you're saying, this episode is for you. A little of what you can expect: Shift your mindset from convincing to connecting with those who already value your work. Understand the difference between hard and soft selling, and how to make subtle but impactful changes in your messaging. Use your life as proof—personal stories and experiences resonate deeply with your audience and build trust. Authenticity doesn’t need perfection—rambling and being natural can connect more than polished sales pitches. Overcoming the fear of judgment starts by recognizing your worth and aligning your message with the people who get it. Connect With Christine INSTA: @christine.parker.rmtYOUTUBE: https://www.youtube.com/@parkerchristineWEBSITE: https://www.parkerchristine.com/PROGRAMS https://www.parkerchristine.com/JoinTheFun   Our links:  Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Join us for a really fun conversation with Meghan Weir. Meghan is a business and nervous system strategist and I am obsessed with supporting individuals in both working with the masculine and feminine feminine energies to really grow and scale themselves and their businesses We talk about a new wave coming to the coaching space that’s rooted in integrity. Meghan asks us some important questions about her upcoming launch and we talk about expanding her RRT into a more corporate scene to help the individuals in their daily 9-5’s. Connect with Meghan Instagram: https://www.instagram.com/themeghanweir/ innovateHER program: https://meghan-weir.mykajabi.com/innovateHER-waitlist Website: https://meghan-weir.com/ Other Resources: Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Welcome back to the Designed to Sell Podcast, today we have a quick little update for you. We've really been leaning in to what feels good to us in business and how we want to feel in everything that we do. After a couple amazing conversations about "rules" in business, we've decided to make a big change to the podcast. Have a listen and let us know if you're just as excited as we are about the future of the pod. Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

In today's podcast episode, we're discussing those pesky unsubscribes. This conversation came up in the Momentum Membership, and it was far too good not to share it with you! In this podcast episode, you'll learn:  How Cora-Lynn views unsubscribed and unfollows Chantal shares insights into why you're focused on this  How your personal needs bleed into your business and prevent growth  What to do when you have unsubscribed  How to detach from unsubscribed, unfollows and more in your business Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

We're talking all about those "Perfect Fit Clients"—the ones who make you love showing up to work every day. In this episode, we break down what it really means to connect with these ideal clients through spot-on messaging. We’re cutting through the noise and getting real about how to communicate what you do in a way that feels good and gets results. → Who are YOUR perfect clients→ How to speak to them→ What Messaging truly IS and is NOT→ Why you're creating loads of content and not seeing results→ Why your Messaging should evolve over time→ Brand Messaging vs. Offer Messaging Plus we share an example of how one of our students is shaking up her messaging and seeing BIG results. Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

We have a special guest today, Faith Mariah from the Becoming Boss Mastermind is here to share her wisdom with us and the importance of playing the long game in business. We talk about: Mindset strategies: Preparing your brain for long-term success Challenges and mindset shifts The reality of running a business: Time, money, and calculated risks Overcoming perfectionism: The importance of output and practice Partnering with negative emotions: Processing fear and anxiety Expanding your threshold for discomfort Embracing all emotions for a fulfilling entrepreneurial journey Connect with Faith Mariah 💥 Website: https://www.faithmariah.com/💥 IG: https://www.instagram.com/the.faith.mariah/💥 Facebook: Faith Mariah💥 Becoming Boss Mastermind: https://www.faithmariah.com/becoming-boss-mastermind-waitlist💥 Creator Camp: https://www.faithmariah.com/social-media-membership Connect with Us Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

People who are really great at what they do don’t love the idea of launching, selling and marketing all the time - they wan tto focus on their craft and help people get results. So how do you grow a group coaching program that scales but also allows you to be of service without making it all about business? In this episode we show the contrasting approaches of two astrologers, Person A and Person B, who both decide to transition from one-on-one coaching to group coaching programs. This discussion highlights the critical differences in their focus and strategy, revealing the long-term impact on their business success and client satisfaction. Marketing & selling becomes easier for one Group outcomes are better for one Content creation becomes second nature for one One finds longevity while the other crashes and burns quickly We focus on HOW this happens and what you can do to create longevity in your business where selling and marketing become easier and easier with time making your ability to scale something you don’t have to work “HARD” for - keeping you focused on your craft and doing the thing you LOVE doing every day! Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

In this episode, we dive into the process of finding the perfect topic for your next group coaching program. Often, the answer is right in front of you, yet overlooked. We discuss the barriers that prevent coaches from recognizing their ideal topic and how to overcome them. Learn how your personal experiences and ongoing challenges can become the foundation for a transformative program. This episode is packed with actionable insights and exercises to help you identify and leverage your unique strengths. → It's most likely under your nose→ Don't overcomplicate it→ Why people don't feel ready and how we help you shift that→ Focusing on what you know is more powerful than you think→ Finding "mind-blowing" topics is keeping you stuck→ How to build trust and authority with your audience Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

In this Episode of the Designed to Sell Podcast, we covered: How do you know if your community wants your next offer / Group coaching program How to take your excitement and turn it into something GAME-CHANGING How well-meaning thoughts stop us from moving What to focus on when you get an idea for something you desire When you have an idea but no time to execute Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Is Group Coaching Dead?!?! You might have heard this conversation floating around in the interwebs... we've seen many different view points and we break down our own today. Here's what we cover: → Challenges and Misconceptions about Group Coaching being dead→ Examine the reasons why some might consider group coaching dead→ Benefits of Group Coaching→ Bad experiences or misaligned program designs leaving people with the thought that group programs are dead→ Importance of authentic, personalized approaches in group coaching→ The need for continuous innovation and adaptation to keep programs engaging and effective P.S. if you know us, you probably know our take on it, but we loved having this conversation! Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Welcome back to another episode of the Designed to Sell Podcast. This week we're doing something different and bringing our latest live training to the pod because we had so much amazing feedback, we thought it would be a great opportunity for you to pop your earbuds in and get lit up about growing your group coaching programs. Cora-Lynn breaks down the 6 steps rinse & repeat process to create transformative group coaching programs and gives amazing exercises through the training to help you along the way. If you would like the workbook that we speak of, please email [email protected] and we will be happy to send it to you. Enjoy! Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

In this Episode of the Designed to Sell Podcast, we covered: Can action alone overcome an unhelpful mindset? How we can leverage our human design to gain clarity on who we are How defined identity centres can leverage mindset work in their business How undefined identity centres can leverage mindset work in their business How to use your identity centre to create content and determine how you can help people Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Welcome back to another weekly episode of the Design to Scale Podcast. Here's what we chatted about this week: The 7M documentary (if you haven't watched it... it's wild!) The emotional impact and the dark side of Social Media The disillusionment of the curated nature of an online persona We shift into talking about Cora-Lynn's decision to put a pause on Instagram and focus on different platforms (you'll have to listen to see what she's up to)  Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Join us this week as we discuss IG's new paid feature and some interesting coaching threads we've come across. We talk about: → concerning trends within the coaching industry, including questionable marketing tactics and the commodification of success. → the rollout of paid plans on Instagram, highlighting the various subscription tiers and the benefits they offer, from enhanced visibility to fast-track support. → feedback from users who have experimented with the paid plans are shared, shedding light on both positive and negative outcomes. At the end of the podcast we encourage you to reflect on your own experiences with social media and coaching. Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram  

In this episode, we talk about the depths of fear, self-abandonment, and the illusions of glamorization in everyday life. We chat how confronting fears and accepting reality can lead to empowerment and self-growth. Here are some of the key topics you can expect: How we manifest our fears The fear of disappointing others A full circle moment of abandonment Motherhood & Self-Care Acceptance of reality Glamorization Vs. Reality Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram

Welcome back, on this week's episode we talk about our first Reddit encounter. Although the title of this episode has some humour to it, I can assure you that this is a deep conversation about the affects of having your name brought up on a pretty popular coaching thread. Listen to hear how we heard about it, what was said, how we handled it, and how we're feeling about it in general. Visit the Website: https://www.scalingbydesign.com Learn on Youtube: https://www.youtube.com/channel/UCn-TQXRw7jzjkd1YGSHg12Q 🥳 Follow Cora-Lynn on Instagram 🥳 Follow Chantal on Instagram