The Future is Phygital

As the future of work becomes more and more hybrid, leveraging the virtual world to connect to a physical experience is crucial to create a journey that positively impacts the customer experience. Host Amanda Schneider talks with Mannington Commercial director of marketing Amanda Darley and Keilhauer's Chief Marketing Officer Meghan Sherwin, about why digital doesn’t mean de-personalized, how to apply outside industry tactics effectively – and what we can learn about digital strategy from Gucci. (Yep, that Gucci!) In this episode you’ll discover: 1)    Why testing is crucial to making a successful pivot into digital journeys 2)    The one type of high-performing content that you should consider adopting 3)    How to use technology to build trust and connection – and the tools our guests love Special thanks to our episode sponsors and featured guests, Amanda Darley of Mannington Commercial and Meagan Sherwin of Keilhauer, thoughtfully selected because they both represent companies that are bringing new techniques and thinking from outside the design industry for positive application. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.