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David Aaker

David Aaker

Hailed the “Father of Modern Branding,” David Aak…

Design Matters

November 7, 202256m 3s

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Show Notes

Hailed the “Father of Modern Branding,” David Aaker has received numerous awards for his contributions to the science of marketing and authored some of the most influential books in business. He joins to talk about his new book, “The Future of Purpose-Driven Branding,” and his legendary career.