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When Is a Logo a No-Go?

When Is a Logo a No-Go?

Design and Architecture · KCRW

October 19, 201029m 47s

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Show Notes

<p>After a lengthy and costly redesign process, Gap unveiled a new logo, to outrage from customers. So they went back to the old one. Frances Anderton talks with branding consultant <strong>Sasha Strauss</strong> and graphic designer <strong>Michael Hodgson</strong> about logos. Also, industrial designer <strong>Yves Béhar</strong> on a Herman Miller chair for our times.<br /><br /></p>