PLAY PODCASTS
Apple Worship: Creating a Brand

Apple Worship: Creating a Brand

Design and Architecture · KCRW

April 20, 201029m 31s

Audio is streamed directly from the publisher (dts.podtrac.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Show Notes

<p>The Apple brand has become so powerful that its Manhattan store is a tourist landmark. What's the secret to turning customers into devotees? <strong>Andrew Blum</strong> and <strong>Sasha Strauss</strong> join Frances Anderton for a discussion on Apple-worship and the art of branding.</p>