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Apple Buys Beats; Who Built the Beats Brand?

Apple Buys Beats; Who Built the Beats Brand?

Design and Architecture · KCRW

June 3, 201429m 56s

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Show Notes

<p class="p1">Apple has bought Beats for three billion dollars. What did they buy exactly? A lot of style for starters. We'll hear from the designers behind the image.</p>