Maurice Saatchi
Sue Lawley's castaway is advertising executive Maurice Saatchi
Desert Island Discs · BBC Radio 4
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Show Notes
The castaway in Desert Island Discs this week is the advertising man, Maurice Saatchi. He and his brother Charles created what became the biggest advertising agency in the world. Saatchi & Saatchi masterminded the Conservative victory in 1979 with their slogan 'Labour isn't working'.
He'll be telling Sue Lawley about the heady days of the 1980s - a red Ferrari would be delivered unannounced to the best names in the business, with the offer of a job with Saatchi & Saatchi. Then, last year, he fell from grace when a boardroom shake-up meant he had to leave the company he had so lovingly created.
[Taken from the original programme material for this archive edition of Desert Island Discs]
Favourite track: Die Dreigroschenoper Surabaya Johnny by Kurt Weill Book: Hamlet (1897 edition) by William Shakespeare Luxury: Virtual-reality headset