Ski Pass Giants Sued for Antitrust
Denver News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Two major ski resort companies, Vail Resorts and Alterra Mountain Company, face a class action antitrust lawsuit over their popular mega passes. The suit alleges these passes create an anti-competitive environment, forcing skiers into expensive season pass bundles. The case was filed in Denver, seeking damages for anyone affected nationwide. Skiers have long grappled with rising costs and fewer options, with the lawsuit claiming this is due to the two giants dominating the best mountains. The companies argue their passes have made skiing more affordable, but the lawsuit contends daily ticket prices were hiked to boost early bird pass sales. This challenge to the ski pass model could reshape the industry.
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