Colorado Bans Surveillance Pricing, Fines Up to $10K
Denver News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Colorado lawmakers propose a bill to ban surveillance pricing, where companies use personal data to charge different prices for the same items. The bill, introduced by Democratic representatives Javier Mabry and Jennifer Bacon, aims to protect vulnerable individuals, such as those with disabilities or medical conditions, from being targeted with higher prices. Supporters argue that this practice is deceptive and replaces fair market rules with hidden manipulation, while business leaders claim it delivers personalized discounts. The bill also covers wage setting through similar data tricks, but spares opt-in rewards programs. After testimony from around fifty witnesses, including those with gluten intolerance, the bill cleared the House Business Affairs Committee. This marks the second year lawmakers have tried this measure, emphasizing the urgency to act before advanced algorithms lock in forever across the economy.
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