Alterra CEO Jared Smith Steps Down, Ikon Pass Prices Rise
Denver News Today | 2 Min News | The Daily News Now! · The Daily News Now!
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Show Notes
Jared Smith, CEO of Alterra Mountain Company, is stepping down after leading the firm since 2022. He will be replaced by an executive board until a new leader is appointed. Smith is proud of the companys growth and strong foundation, while the board chairman praises his impact during expansion. Alterra, known for the Ikon Pass, has invested over $2 billion in resorts and recently upgraded Deer Valley in Utah. This news comes amidst a challenging season for Rocky Mountain ski areas and following a significant price increase for the Ikon Pass.
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