111 Marketing Fallacies (And How To Defeat Them) with James McAnally : Dentistry Uncensored with Howard Farran
Dentistry Uncensored with Howard Farran · Dentaltown.com
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Show Notes
"We're a gadget-oriented profession...The reality is patients don't care about any of these things unless it's going to make their life easier, faster, cheaper, better, less painful..." Tell your patients--in their language--the actual benefits of these gadgets.
Founder Big Case Marketing; a niche practice consulting company..
Developer of The McAnally Selling System - Dentistry's only check-list approach to selling backed by Harvard, Stanford, Yale and Columbia research.
Author of multiple #1 books in niche marketing and selling for dentists.
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For web-based services, online trainings, low cost options:
http://www.bigcasemarketing.com
For Private Consulting - must already be producing $2M+
http://www.meetme.so/jamesmcanally