Defocus Media Eyecare and Optometry Podcast Network
26 episodes
Where Eye Care Practices Lose Revenue in the Patient Journey
Smart Eyewear in Optometry: Why AI-Powered Frames Are Gaining Momentum
What Titanic Teaches Eye Care Professionals About Detail, Communication, and Human Connection
Top 3 Reasons to Use a Virtual Assistant in Eye Care with Teem
Ocular Aesthetics and Dry Eye: How to Add $20K–$100K+ Monthly
The Science Behind MIEBOⓇ (perfluorohexyloctane ophthalmic solution)
Evaporative Dry Eye Relief With MIEBO® (perfluorohexyloctane ophthalmic solution)
Finding Balance, Burnout, and Perspective in Eye Care: Lessons from The Roses
Building a Personal Brand in Optometry: Networking, Identity, and Growth
What Most Optometrists Overlook About Career Satisfaction
Myopia Control with Stellest 2.0 Lenses: FDA-Approved Glasses for Kids
Send Help: A Deeper Look at Eye Care, Access, and Patient Communication
From Pain Points to Patents: Innovation in Eye Care
SEO for Optometrists: The Most Underrated Driver of New Patients
Branding in Optometry: Turning Identity Into Opportunity
Virtual Assistants in Eye Care: How Teem Solves Staffing Challenges
Dry Eye Relief: Intense Pulsed Light (IPL) and Low-Level Light Therapy (LLLT)
What is the best treatment for dry eye beyond eye drops? Learn how Intense Pulsed Light (IPL) and Low-Level Light Therapy (LLLT) in ocular surface care, including the EPI-C Plus® Light Therapy Solution featuring OPE IPL – Optimal Power Energy® Intense Pulsed Light, target inflammation, improve meibomian gland function, and help restore stable, clear vision for both patients and eye care professionals.
Eye on Menopause: Healthspan, Vision, and Whole-Body Wellness
Menopause and healthspan are becoming increasingly important topics in modern healthcare, especially as more attention is placed on living not just longer but better. In this episode of the Eye- Q Podcast, Dr. Rani Banik sits down with Dr. Pat McShane to explore how women can optimize their healthspan during and after menopause. For eye care professionals, this conversation extends beyond […]
Personal Branding in Optometry: Social Media, Trust, and Practice Growth with Dr. Monica Miller
Personal branding in optometry is changing how patients choose their doctor and how practices grow. In today’s digital world, patient trust begins before the exam through authenticity, visibility, and connection. This article explains how branding in eye care and social media in optometry build patient trust, attract new talent, and support optometry practice growth while highlighting the evolving expectations of new graduates and the need for stronger business education in eye care.
The Housemaid: What Eye Care Professionals Can Learn from Psychological Thrillers
Psychological thrillers like The Housemaid offer more than entertainment. They provide a lens into human behavior, trust, perception, and decision-making. In this episode of the OD No Movies podcast, Dr. Jacobi Cleaver, Dr. Jacob Wilson, and Dr. Essence Johnson break down the book and film adaptation while drawing surprising parallels to real-world clinical experiences. From deception and […]
Presbyopia Drops MythBusters: What Optometrists Need to Know
Do presbyopia drops like Qlosi cause headaches—and are they safe? This is one of the most common questions patients ask. Clinical data shows headaches occur in less than 10% of patients using Qlosi and are typically mild and temporary. Presbyopia drops work by improving near vision without fully replacing glasses, giving patients more flexibility in how they see day to day. If you’re struggling to read up close or experiencing eye strain, talk to your optometrist about whether presbyopia drops could be the right option for you.
What Is Oakley Shield Fusion? The New Era Of Prescription Sport Shields
Oakley Shield Fusion is a revolutionary direct-bonding prescription technology designed for the Oakley Sutro and Sutro Light. By fusing a prescription lens directly to the back of the shield, it eliminates bulky inserts and visible "plugs," providing a seamless, 110-degree field of vision. This "Stealth RX" solution allows athletes to access over 25 Prizm™ lens tints while maintaining the sleek aesthetic and high-performance grip of the iconic Sutro frame.
Eyecare Marketing: How to Build a Strong Brand Patients Remember
In the first episode of 4theRecord, Tyler Kemp of Marketing4ECPs explores what it takes to build a memorable brand patients trust. Joined by Sarah Nwaerondu and Kevin Wilhelm, the conversation highlights how consistency, emotional connection, and patient experience help eye care practices stand out and grow.
Dr. Artis Beatty on the Future of Optometry, Private Equity, and Identity
Future of optometry: Dr Artis Beatty, Chief Medical Officer of MyEyeDr, discusses private equity, teleoptometry, access to care, and professional identity.
Beyond Lead Generation: Mastering Trust and AI Search in Eyecare Marketing (2026)
In 2026, the eyecare industry is saturated with digital noise. For Eye Care Professionals (ECPs), the challenge is no longer just being seen, but being trusted. On the latest Defocus Media podcast, Dr. Daryl Glover and Tyler Kemp of Marketing for ECPs break down why traditional "reactive" marketing is failing and how to leverage the new "digital word of mouth".