Why Swiggy's pre-IPO ad-revenue strategy has its restaurant partners complaining
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Show Notes
Advertisements on the food-delivery giant Swiggy are only growing in number and variety— from banners and icons to full-blown video ads. If you're wondering what id going on, it's all a part of Swiggy's preparation for its upcoming IPO. It needs to boost its revenue and ads are a great way to make more money with every order.
But while Swiggy is doubling down on its four year old advertising business to boost its topline, its restaurant partners are crying foul.
Tune in to find out why.
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