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Why Dabur is reinventing itself
Episode 29

Why Dabur is reinventing itself

Daybreak

February 15, 202311m 42s

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Show Notes

With increased competition within the country, the over-hundred years old Ayurvedic brand, Dabur, is looking to acquire and expand. It wants to change its story.

Just last year in October, it acquired a 51% stake in Badshah Masala, one of the country's leading spices companies.

But why does the world leader of Ayurveda brands need to reinvent itself?

Tune in.

Topics

business news