Sriharsha Majety is pressing hard reset on the Swiggy playbook
Audio is streamed directly from the publisher (media.transistor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Swiggy, once the dominant force in India’s quick-commerce market, is now struggling to keep pace. Since its IPO, Instamart’s share has slipped to about 25%, well behind Blinkit’s commanding over 50%.
To engineer a turnaround, CEO Sriharsha Majety is driving sweeping changes at the company—fuelled by a wave of ex-Flipkart hires, including Amitesh Jha as Instamart’s new chief. The shake-up marks a cultural pivot from Swiggy’s meticulous “doc culture” to a harder-edged “move fast, fail fast” ethos.
But with Blinkit and Zepto racing ahead, whether this reset can restore Swiggy’s edge or leave it further behind in the quick-commerce race remains to be seen.
Compete in India's first and only case competition.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.