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Google Pay India needs an overhaul
Episode 25

Google Pay India needs an overhaul

Once a market leader, the now #2 payments app in India saw its market share slide from 38% to 35% in the two years between 2020 and the end of 2022

Daybreak

February 6, 202310m 1s

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Show Notes

With a dipping market share and no leader in India, many in the industry say Google Pay is losing its agility in the country.  

While the reasons range from slow roll-out of new features to overlooking merchants, one has played a big role in Google Pay's current position.  

And it has a lot to do with the relationship it shares with its banking partners.  

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Topics

newsbusiness newsGoogle Pay