Decathlon is testing if fashion can learn to move at grocery quick-commerce speed
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Show Notes
In November, Decathlon began piloting two-hour deliveries across 10 Indian cities.
It's a surprising move for a company that just swung into losses—and it raises a question the rest of the sector is watching closely: can the economics of fashion quick-commerce actually work?
More than 50 million dollars has flowed into the space in 18 months. At least one startup has already shut down. The problem isn't speed. It's frequency, inventory, and unit economics that refuse to close.
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