
Should a SmallBiz offer payment plans to customers
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David C Barnett Small Business and Deal Making M&A SMB · David C Barnett
March 2, 202214m 56s
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Jeremy, a lawyer, wants to know if it makes sense to offer payment plans to customers.
As far as I’m concerned, payment terms are a part of the price.
Price is one of the 4Ps of marketing.
So, the real question is…
What am I selling and who does it appeal to and what is that person’s financial position?
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