The Rise and Fall of Kylie Cosmetics: How to Build a $600M Beauty Brand
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Show Notes
Today's episode is about the rise and fall of Kylie Cosmetics by Kylie Jenner. Kylie Cosmetics was the hottest beauty brand on the marketing in 2017. Kylie Jenner herself was on the Forbes list as the youngest female self-made billionaire ever. Kylie even sold half of the company for $600 Million dollars. Today Kylie Cosmetics is a shell of it's former self.
We're diving deep into how Kylie Cosmetics caught so much momentum; what Kylie Jenner and Kris Jenner did did right; and how it all went wrong.
Chapters
00:00 Intro and Guest
03:40 Kardashian Beauty Failures
07:40 The Kanye West Effect
11:30 The Most Important Part of Your Business: Hiring
12:30 The Real Genius Behind Kylie Cosmetics
16:20 How To Do a Deal with a Celebrity
22:45 How To Launch a Brand ($100M)
28:30 Kylie Jenner Scandals
32:20 Lying for $600 Million
37:00 The Lawsuit
38:50 The Downfall
42:45 How I would recreate Kylie Cosmetics
50:05 Most Embarrassing Moments
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