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How Allbirds Built a $4 Billion Footwear Brand (and How it Fell Apart)
Episode 123

How Allbirds Built a $4 Billion Footwear Brand (and How it Fell Apart)

Dark Mode with John Coyle

July 13, 20241h 6m

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Show Notes

Today we're talking about how Allbirds built one of the most impressive and fastest growing shoe companies up to a $4 Billion Valuation.


Allbirds was the hottest footwear brand of the late 2010s. This episode explores the origin story. The crazy tactic they used to grow to a $4 Billion valuation, and how it all fell apart.


Chapters

00:00 Intro

00:34 Allbirds Founder Pro Soccer Story

01:47 Today's Guests

03:24 Is New Zealand Racist?

05:43 The origin of Allbirds

17:53 A Genius Fundraising Tactic

24:00 The Launch & The Craze

27:20 The Problem With Venture Capital

38:43 Going Public

43:38 Things That Ruined the Value

48:10 How Allbirds Can Make a Comeback

52:00 How to Recreate This Company Today

01:03:35 Where to Find Today's Guests

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