Dark Horse Entrepreneur AI Escape Plan | Helping Parents Make Money Online with AI

https://DarkHorseEntrepreneur.com This episode with Tracy Brinkmann is a pivotal episode from the Your Success DNA Podcast that promises to shift your perspective and guide you towards a life filled with positivity and success. Setting the Scene: A Night of Revelations Host Tracy Brinkmann takes us back to a memorable night with fellow speakers, where a casual game of "Cards Against Humanity" led to a profound realization. The atmosphere was light, filled with laughter and camaraderie, until a comment about "first-world challenges" prompted Tracy to reframe the narrative, turning challenges into privileges. This moment of silence and reflection among a group of professional communicators underscored the episode's main theme: the power of perspective. The Power of Focus: Shifting from Challenges to Privileges Tracy delves deep into the concept of "What you focus on is what you get," sharing personal stories and examples of individuals who have successfully shifted their focus. He emphasizes that by viewing our challenges as privileges, we can cultivate a more positive outlook and set ourselves on the path to success. Whiskered Wisdom: Tracy's Top Tips for a Positive Outlook In the "Whiskered Wisdom" segment, Tracy shares practical advice and actionable steps to help listeners implement this perspective shift in their daily lives. He encourages everyone to start and end their day by acknowledging three privileges, fostering a sense of gratitude and abundance. Take Action: Your Journey to Success Starts Here The episode concludes with a powerful call to action, urging listeners to take control of their narrative and transform their challenges into opportunities. Tracy invites the audience to share their stories and questions, further fostering a community of growth and empowerment. In this transformative episode, Tracy Brinkmann not only shares insights and stories but also provides listeners with the tools they need to change their lives. By shifting our focus from challenges to privileges, we can all embark on a journey towards success and fulfillment.

https://DarkHorseEntrepreneur.com Unleashing Potential: 17 Side Hustles for Busy Parents Unlock the Secrets to Profitable Side Gigs: From Niche E-commerce to Social Media Mastery In this empowering episode of the Dark Horse Entrepreneur Podcast, we delve into the world of side hustles, specifically tailored for busy parents aiming to earn an extra $5,000 or more each month. Hosted by a seasoned entrepreneur and digital marketing expert, this episode is packed with practical advice, inspiring stories, and actionable tips to help parents navigate the challenging balance of family life and entrepreneurial aspirations. Setting the Stage for Side Hustles We kick off the episode by addressing common misconceptions about side hustles and emphasize the diverse opportunities available, even for those skeptical of traditional online business models. A personal story is shared to inspire and set the tone for the episode. The Side Hustle Breakdown This segment serves as the meat of the episode, providing a comprehensive breakdown of various side hustles. From niche e-commerce stores and virtual interior design to social media management and online tutoring, each hustle is explored in detail, complete with success stories and expert tips. Whiskered Wisdom with Tracy Tracy, our resident expert, shares her top tip on choosing the right side hustle, emphasizing the importance of alignment between one's skills, passion, and market demand. A relatable story is shared to drive the point home. The Roller Coaster of Entrepreneurship Here, we address the common fears and doubts associated with starting a side hustle, providing motivational messages and stories of individuals who have overcome challenges to find success. Segment 5: Call to Action and Conclusion Listeners are encouraged to take the first step towards their side hustle journey, with an invitation to share their own stories and ideas. The episode concludes with a final piece of advice, a teaser for the next episode, and a heartfelt thank you to the listeners. The episode further delves into specific side hustles, providing detailed insights and advice on each. This episode is a must-listen for any parent looking to break into the world of side hustles, providing a wealth of information, inspiration, and practical advice to help them unleash their potential and achieve their entrepreneurial dreams.

https://DarkHorseEntrepreneur.com Breaking Free from Life's Holding Patterns: A Journey Towards Proactive Living In the latest episode of the Your Success DNA Podcast, host Tracy Brinkmann invites listeners to embark on a transformative journey, exploring the metaphorical holding patterns that often stifle our true potential and hinder our paths to success. The Skydiving Adventure: A Metaphor for Life's Holding Patterns Tracy shares a compelling personal anecdote about a skydiving adventure, drawing a vivid parallel between the unexpected holding patterns in the sky and the stagnancies we often encounter in our personal and professional lives. The story unfolds as Tracy, stuck in a holding pattern, decides to take control, communicate with Air Traffic Control, and subsequently, finds himself free to navigate towards his destination. This metaphor serves as a powerful reminder that taking proactive steps and breaking free from our own holding patterns can pave the way for magical unfoldings in our lives. Life's Holding Patterns: The Comfortable Trap of Stagnancy Delving deeper, the episode explores various life scenarios where individuals find themselves circling in their own holding patterns. Whether it be in careers, personal growth, or relationships, these comfortable yet limiting loops often go unquestioned and unchallenged. Tracy draws a poignant parallel between the global holding pattern experienced during the pandemic and the personal stagnancies that many encounter, highlighting the urgency and relatability of breaking free and taking control of one's journey. The Power of Taking Control: Stories of Transformation and Success The episode further explores the psychological and emotional shifts that occur when one decides to break free from their holding patterns. Through inspiring stories of individuals who witnessed positive changes upon deciding to exit their holding patterns, listeners are introduced to the concept of the Ripple Effect. This principle illustrates how taking control in one area of life can cascade into other areas, creating a wave of proactive change and opening up a world of possibilities. The Unexpected Delay: A Parallel with Life's Stagnancies The Pandemic Parallel: Global Holding Patterns and Personal Stagnancies The Ripple Effect: How Taking Control Can Cascade Positive Changes Incorporating quotable moments, actionable advice, and a signature "Tracy's Top Tip" segment, the episode is not just a source of inspiration but also a practical guide for anyone looking to navigate through the clouds of hesitation and soar into the clear, boundless skies of proactive living and success. Listeners are left with clear takeaways, an empowering message, and a gentle nudge towards proactive action, ensuring they are equipped and inspired to take the reins of their life and career into their own hands. Engage, share, and soar with The Dark Horse Entrepreneur, and embark on a journey towards breaking free and unleashing your true potential.

Unlocking the Power of Transitional Relationships: Your Roadmap to Personal Growth Unlocking the Power of Transitional Relationships In our latest podcast episode, "Unlocking the Power of Transitional Relationships," your host, Tracy Brinkmann, invites you on a transformative journey through the captivating landscape of relationships and personal growth. Discover Socrates' Wisdom on Friendship Insights from Socrates on Friendship We embark on this enlightening expedition by delving into the wisdom of Socrates on friendship, where he sagely advised, "Be slow to fall into friendship, but when thou art in, continue firm and constant." In this segment, we explore the profound implications of Socrates' age-old wisdom and its remarkable relevance in today's world. The Role of Great Friends in Your Success Real-Life Stories of Great Friends Moving forward, we soar to great heights as we celebrate the extraordinary role great friends play in your success journey. Through inspiring real-life stories, you'll witness the transformative power of these cherished relationships. These are the friends who serve as your life's rocket fuel, propelling you toward your goals and aspirations. Understanding Transitional Relationships Defining Transitional Relationships Our expedition takes an intriguing turn as we immerse ourselves in the world of transitional relationships. In this segment, we provide a clear definition of what these relationships are and the unique purpose they serve in your life's journey. Tracy Brinkmann sheds light on how transitional relationships are akin to crucial stepping stones, guiding you toward your goals and dreams. The Purpose of Transitional Relationships The Role of Transitional Relationships Continuing our exploration, we delve deeper into the purpose of transitional relationships. Tracy Brinkmann unveils how these connections act as pivotal catalysts in your journey. Through relatable stories, you'll witness the remarkable impact transitional relationships can have on your personal growth and success. Embracing the Temporary Nature of Relationships Lessons from Evolving Relationships The forest of transitional relationships, much like the seasons, undergoes a natural evolution. In this segment, we delve into the idea of relationships changing and evolving over time. Tracy Brinkmann provides valuable insights into the lessons left behind by relationships that have fulfilled their purpose. Through heartfelt stories, you'll gain a profound understanding of the beauty in embracing the impermanence of these connections. Tracy's Top Tip for Relationship Growth Before concluding our expedition, Tracy Brinkmann shares an invaluable top tip: "In every relationship, be it fleeting or lifelong, focus on extracting the maximum value. Treat every interaction as an opportunity to learn and grow." This empowering advice equips you with a mindset to make the most of every connection you encounter. Our journey of self-discovery through transitional relationships has been nothing short of exhilarating. In this episode, we've uncovered the wisdom of Socrates, celebrated the significance of great friends, and gained a profound understanding of transitional relationships' purpose and natural evolution. Remember to visit YourSuccessDNA.com to share your own stories about transitional relationships, ask questions, and suggest future podcast topics. Your voice matters, and we're here to listen.

https://DarkHorseSchooling.com/audit Unlocking Resilient Entrepreneurship: A Journey with Jen Perdew Embrace the Dance of Legacy and Innovation: How to Build a Business that Thrives Amidst Challenges and Aligns with Your Pursuit of Happiness In the latest episode of the Dark Horse Entrepreneur Podcast, we embark on a journey exploring the depths and breadths of resilient entrepreneurship with our esteemed guest, Jen Perdew. Jen Perdew: Navigating Legacy and Innovation in Entrepreneurship Jen, a beacon of authentic entrepreneurship, shares her story of navigating through the delicate balance of honoring a business legacy while simultaneously injecting her innovative spirit into the venture. Her insights delve into the concept of "Eating Your Own Dog Food," emphasizing the paramount importance of authenticity and credibility in business by being a genuine user of your own products and services. Building a Business that Thrives Amidst Challenges The episode unfolds Jen's narrative of how her business not only survived but thrived during her hiatus, revealing the robustness of the business processes in place. The discussion pivots around the significance of processes and systems in ensuring business continuity and providing a stable foundation that can weather unforeseen challenges and adversities. The Pursuit of Happiness in the Entrepreneurial Hustle Jen's journey is not merely a business tale but a personal one, where the pursuit of happiness takes center stage. The episode explores how the entrepreneurial hustle, often characterized by relentless grind and pursuit of metrics, is beautifully interwoven with the pursuit of personal happiness, fulfillment, and a life that resonates with one's values and aspirations. Key Takeaways and Reflections Host Tracy Brinkmann reflects on the profound insights and takeaways from Jen's story, exploring themes of resilience, authenticity, and the pursuit of happiness in the entrepreneurial journey. Tracy invites listeners to not only absorb these insights but to introspectively apply them in their own journeys, ensuring that their hustle is not just about business metrics but is also aligned with personal joy and fulfillment. Unlock Your Entrepreneurial Potential Listeners are invited to unlock their entrepreneurial potential with "The Ultimate Parentpreneur Audit," a specially crafted quiz designed to uncover their boss strengths and elevate their business endeavors. It's not just a call to action but an invitation to embark on a journey towards unlocking one's entrepreneurial potential and elevating their business to new heights. In this episode, "Unlocking Resilient Entrepreneurship with Jen Perdew," listeners are not merely audience members but are invited to become active participants in their entrepreneurial journey, ensuring that their path is not just successful but joyous, fulfilling, and profoundly impactful. Join us in this exploration of resilient entrepreneurship and embark on a journey towards business success and personal fulfillment.

Unlock Your True Potential: Why Today Matters in Your Life's Journey From Health to Hard Work: The Secrets to Becoming the Best Version of Yourself Embark on a transformative journey with Tracy Brinkmann in the latest episode of the your favorite podcast, where we delve deep into the secrets of personal development and unlocking your true potential. Tracy, an entrepreneur, author, and success coach, guides listeners through a thought-provoking exploration of self-improvement, motivation, and success, ensuring that when you meet the person you could have become, you do so with pride and fulfillment. The Foundation of Potential: Embracing a Healthy Lifestyle We kickstart our journey with a focus on the foundation of all success - a good lifestyle. Tracy emphasizes that living a good lifestyle isn't merely about aesthetics but about nourishing your body and mind to chase your dreams effectively. With an engaging story about the pivotal role of health and well-being, the key point underscores that your physical state is the launchpad for all your aspirations. The actionable tip nudges listeners to initiate one healthy habit this week, be it a simple walk or choosing a nutritious meal. The Visionary's Mindset: Crafting a Long-Term Vision Navigating through the visionary's mindset, Tracy propels listeners to think long-term and stick with it. The episode illuminates the significance of having a direction, not just a plan, and persistently moving towards it. The actionable tip here encourages listeners to set a 10-year vision, breaking it down year by year, ensuring that the path to unlocking your true potential is consistently forward-moving. The Game of Greatness: Daring to Dream Big In the game of greatness, Tracy narrates a compelling tale of someone who dared to dream big and the monumental difference it made in their journey towards success. The key point is clear: playing small serves no one. The actionable tip challenges listeners to identify an area in their life where they're playing it safe and encourages them to take one bold step towards their dreams. The Power of Accountability: Reclaiming Your Power The episode doesn't shy away from the hard truths, as Tracy explores the power of accountability. Every excuse, Tracy points out, is a step away from your potential. The actionable tip is a challenge: for one week, catch yourself every time you make an excuse and replace it with a solution. It's a call to stop avoiding growth and start embracing empowerment. The Dance of Adaptability: Navigating Through Life's Challenges In the dance of adaptability, Tracy shares a humorous anecdote about the pitfalls of stubbornness and the doors that flexibility can open. The key point and actionable tip guide listeners to be more open-minded and to seek alternative paths in the face of resistance, ensuring the journey to unlock your true potential is versatile and resilient. The Myth of the Magic Bullet: Debunking Shortcuts to Success Finally, Tracy debunks the myth of the magic bullet, sharing a story about the long road that shortcuts often lead to. The key point emphasizes that true success and potential are unlocked through consistent hard work, and the actionable tip encourages listeners to identify areas where they're seeking a quick fix and instead, commit to the journey. In this episode, Tracy not only shares insights but also provides actionable tips to implement these insights into your life. Whether you're an entrepreneur, a professional, or someone seeking to live a more fulfilling life, this episode is your guide to navigating through the journey of becoming the person you were always destined to be.

In the latest episode of the Podcast, Tracy Brinkmann enlightens listeners on the intricate journey of achieving one's goals while navigating through the myriad of distractions that life presents. This episode, titled "Unlocking Goal Mastery with Tracy Brinkmann: Navigating Through Distractions to Achieve Success," delves deep into the essence of goal mastery, providing listeners with not just theoretical knowledge but practical insights derived from real-life stories. Take The Parent Entrepreneur Quiz The Nature of Goals and the Journey to Achieve Them Goals, as Tracy articulates, come in various shapes and timelines. Some are achieved in a sprint, while others demand a marathon's patience and perseverance. The episode explores the emotional and psychological aspects of pursuing long-term goals, emphasizing the significance of staying true to one's path and the emotional rollercoaster that often accompanies the journey towards achieving them. Sarah's Story: A Decade-long Journey to Culinary Success Through compelling narratives like Sarah's decade-long journey to culinary success, Tracy underscores the pivotal role of patience and unwavering commitment in the face of challenges and delays. The story acts as a mirror, reflecting the trials and tribulations faced by many in their pursuit of success and mastery. Avoiding the Trap of External Goals and Distractions The episode also sheds light on the subtle, often unnoticed, influence of external goals. Tracy explores how these external influences can unknowingly divert us from our path, utilizing anecdotes to illustrate the potential consequences and how to safeguard against them. Jake's Divergence: The Detour from Music to Tech One such story is of Jake, a musician who got sidetracked by the glittering allure of a tech startup, showcasing the subtle manner in which external goals can infiltrate and alter our path, often leading us astray from our true passions and objectives. Commitment: The Unseen Force Behind Every Achievement Commitment, as discussed in the episode, is highlighted as the silent force that propels us forward, especially during times when the initial excitement has dimmed. Tracy introduces listeners to the concept of the guiding question, a tool to maintain focus and ensure every step taken is in alignment with one's ultimate goal. Mia's Tale: The Writer Lost in External Allure Through Mia's tale, a writer who lost years in the allure of an external goal, Tracy brings to light the importance of recognizing and staying true to one's own goals, even when other opportunities seem lucrative. In this episode, Tracy not only shares invaluable insights on goal mastery and commitment but also challenges listeners to introspect and reflect on their own journeys, ensuring the lessons shared are not just heard but truly imbibed and applied. It's a treasure trove of wisdom for anyone on the path of personal development and achievement, ensuring they navigate through the distractions and stay unwaveringly committed to their goals.

Delve into the uncharted territories of Transitional Identities, a concept pivotal for anyone undergoing significant life changes. This episode is not just a listen; it's an urgent call to action for anyone standing at life's crossroads, offering a unique perspective on managing the emotional and psychological aspects of major life decisions. We'll explore ultra-specific scenarios, from career leaps to personal life shifts, providing you with a practical guide on how to construct your own Transitional Identity. This is more than a podcast; it's a lifeline to navigating change with confidence, providing useful, actionable strategies to not only cope with but thrive amidst life's inevitable shifts. Don't just navigate change, master it, with insights from an episode that promises to be as enlightening as it is empowering. https://DarkHorseSchooling.com/audit

Unlocking the Power of the One-Two Marketing Punch In the latest episode of the Dark Horse Entrepreneur Podcast, we delve deep into the transformative world of business marketing, spotlighting a strategy that's taking the entrepreneurial realm by storm. The Magic of Virtual Dinners Virtual dinners are more than just online gatherings. They're a potent tool in the arsenal of modern business marketing. By creating intimate, engaging, and memorable experiences, virtual dinners offer businesses a unique way to connect with their audience. Benefits of Virtual Events (H3 Tag) highlight the ability to reach a global audience, foster genuine connections, and showcase a brand's unique selling points. Amplifying with Celebrity Endorsements But what happens when you combine the allure of virtual dinners with the star power of celebrity endorsements? You get a marketing strategy that's both powerful and innovative. The Psychology Behind Celebrity Trust The episode delves into why consumers are more likely to trust and engage with brands endorsed by their favorite celebrities. Combining Forces for Maximum Impact The episode emphasizes the synergy between virtual dinners and celebrity endorsements, illustrating how this "One-Two Marketing Punch" can skyrocket a business's visibility and sales potential. Parent Entrepreneurs: Turning Strategy into Service For parentpreneurs juggling family and ambition, this strategy isn't just about boosting their business. It's an opportunity. The episode explores how parents can turn this marketing strategy into a marketable service, offering it to local businesses and creating a new revenue stream. The Dark Horse Challenge Tracy encourages listeners to take actionable steps, harnessing the power of this revolutionary approach. Conclusion: Whether you're a seasoned entrepreneur or a parent looking to dive into the world of business marketing, this episode of the Dark Horse Entrepreneur Podcast offers insights, tips, and strategies that can redefine your entrepreneurial journey. Dive in and discover the power of the "One-Two Marketing Punch" today!

Unlocking Celebrity Power: Boost Your Local Business & Side Hustle In the latest episode of the Dark Horse Entrepreneur Podcast, we delve deep into the transformative world of celebrity endorsements. This powerful marketing strategy is not just for global brands but can be a game-changer for local businesses and aspiring parentpreneurs. The Power of Celebrity Endorsements Celebrity endorsements have long been a staple in the marketing world. Their impact on brand growth, recognition, and trust is undeniable. By associating with well-known personalities, businesses can tap into their fan base, gaining instant credibility and attention. How Local Businesses Can Secure Celebrity Endorsements But how does a local business jump on this bandwagon? The key is to start local. Before aiming for Hollywood's A-listers, consider collaborating with local influencers or personalities. Crafting the perfect pitch and considering your budget are also crucial steps in this journey. Risks & Rewards of Celebrity Collaborations Like all marketing strategies, celebrity endorsements come with their set of challenges. It's essential to weigh the risks and rewards, from managing the influx of attention to ensuring the collaboration feels genuine and resonates with the audience. Parentpreneurs: Offering Celebrity Endorsement Services For the parentpreneurs out there, this episode offers a unique perspective. Learn how you can spot opportunities in the celebrity endorsement arena, build a network, and offer these services to local businesses. It's a side hustle opportunity that's both lucrative and exciting. In conclusion, whether you're a business owner looking to boost your brand or a parentpreneur seeking the next big side hustle opportunity, this episode is packed with insights, tips, and actionable strategies. Dive in and discover the star-studded potential of celebrity endorsements. https://DarkHorseSchooling.com/audit

Virtual Dinners: The New Frontier for Local Businesses and Digital Marketers Discover how Virtual Dinners are not just a social novelty but a groundbreaking strategy for local businesses and digital marketers. This episode of the Dark Horse Entrepreneur Podcast dives deep into the untapped potential of Virtual Dinners, offering actionable insights for entrepreneurs, especially hardworking parents. Why Virtual Dinners Are Revolutionary Virtual Dinners are more than just a digital hangout; they're a disruptive force in the business world. They offer local businesses a unique opportunity to expand their customer base and go global. This isn't just a trend; it's a revolution. How to Host a Virtual Dinner: A Step-by-Step Guide Hosting a Virtual Dinner might seem daunting, but it's easier than you think. From the essential tech setup to crafting a memorable menu, we've got you covered. Learn how to avoid common pitfalls and ensure your Virtual Dinner is a hit. The Tech Setup You Need Menu Selection: Making It Memorable Common Pitfalls to Avoid Monetizing Virtual Dinners: Turn Your Local Hustle into a Global Empire Why stop at hosting? Learn how to monetize Virtual Dinners by offering them as a marketing service. Discover how to price your packages for maximum ROI and what metrics you should focus on for long-term success. Pricing and Packages: Maximizing ROI Metrics for Success: The Ultimate KPIs Ready to disrupt the status quo and take your local business global? Listen to this game-changing episode now!

Revolutionize Local Business Marketing: Virtual Dinner Parties and Celebrity Endorsements In this game-changing episode of the Dark Horse Entrepreneur Podcast, we're tearing down the walls of traditional local business marketing. We introduce revolutionary strategies that can take any local business from hometown hero to global sensation. Why Local Businesses Need Digital Marketing The episode kicks off by challenging the traditional notion of "local" in business. We argue that in the age of digital marketing, being local is a mindset, not a market. If you're not online, you're invisible. Virtual Dinner Parties: The New Frontier We dive deep into the concept of Virtual Dinner Parties, a disruptive marketing strategy that transcends geographical boundaries. These aren't your average Zoom calls; they're highly engaging events that can attract customers from different states, countries, or even continents. Maximize Impact with Celebrity Endorsements The episode also explores the untapped potential of celebrity endorsements in local business marketing. We discuss how even small businesses can leverage the power and reach of celebrities to gain instant credibility and a broader audience. How Parents Can Help Local Businesses Lastly, we address parents who want to make a difference in their local business community. We outline how they can offer Virtual Dinner Parties and celebrity endorsements as a service, turning them into local business marketing superheroes. The Myth of 'Local', What is a Virtual Dinner Party?, Creating a Viral Marketing Video, Making the Pitch to Local Businesses Throughout the episode, we punctuate each segment with provocative thoughts and real-life case studies, challenging listeners to rethink their marketing strategies and take action. This episode is a must-listen for anyone interested in innovative marketing strategies, from business owners to parent entrepreneurs. Tune in to discover how you can revolutionize your approach to local business marketing. https://DarkHorseSchooling.com

What if I told you that being a parent could be your secret weapon in entrepreneurship? And what if I also told you that most parent entrepreneurs are doing it all wrong? Intrigued? Stick around, because today we're diving deep into the controversial and untold truths about being a 'parent entrepreneur.' You won't want to miss this. https://DarkHorseSchooling.com/tribe

In this episode of the Dark Horse Entrepreneur Podcast, we explore the journey of two parents, Sarah and Mark, who aspire to be digital entrepreneurs. Using the "2 People 1 Difference" technique, we delve into how their choices in continuous learning, time management, and resource investment lead to contrasting outcomes. Sarah enjoys success and a balanced family life, while Mark faces struggles and overwhelm. Tune in for actionable tips and strategies to help you succeed in your own journey as a parentpreneur. https://DarkHorseSchooling.com/tribe

In this episode of the podcast, we are going to delve deep into the unique challenges and rewards of being a Parent Entrepreneur. Drawing inspiration from Michael Hyatt's insights, this episode is a clarion call for parents to embrace the entrepreneurial spirit and challenge the status quo. The Dual Role Challenge Navigating the dual roles of parenting and entrepreneurship is no small feat. We debunk common misconceptions and shine a light on the resilience and creativity required to juggle these responsibilities. Drawing Inspiration from Michael Hyatt Michael Hyatt's "Entrepreneurs Will Save The World" serves as a beacon, guiding us through the transformative power of entrepreneurship. We challenge some general assumptions and align Hyatt's message with our mission. Thought Exercises to Ignite Your Entrepreneurial Spirit Conscious Consumerism Reflect on the corporations you support and their alignment with your values. Envisioning Your Entrepreneurial Utopia Visualize a day in your dream life, balancing work and family seamlessly. Your First Step to Entrepreneurial Greatness Identify actionable steps to kickstart your entrepreneurial journey. In this episode, we not only discuss the importance of financial freedom but emphasize the legacy we're building for the next generation. Join us as we challenge the norm, celebrate the journey, and inspire a new wave of parent entrepreneurs. http://DarkHorseSchooling.com/tribe

Parent Looking For Side Hustles Lets Start Pushing Past Limits: How Jerry Itzler's Pull-Up Challenge Can Transform Your Side Hustle and Family Life Ever felt like you've hit your limit, only to discover you've barely scratched the surface of your potential? Dive into this episode of the Dark Horse Entrepreneur Podcast and uncover the transformative power of pushing past perceived boundaries. Discover the riveting story of Jerry Itzler and his unexpected lesson with a Navy Seal—a tale that challenges everything we believe about our own limits. Learn how this lesson isn't just about physical endurance but a masterclass in mental resilience. Explore how the principles from Jerry's experience can be seamlessly integrated into the digital nomad journey. From launching side hustles to navigating the unpredictable world of digital entrepreneurship, this episode offers invaluable insights for every aspiring digital nomad parent. And if you think that's all, wait until you hear about the surprising ways these lessons can redefine your approach to family life. A game-changing revelation awaits! Ready to unlock a world of untapped potential? Tune into this episode and embark on a journey that promises to transform your entrepreneurial endeavors and family dynamics. Listen now and redefine what's possible! https://DarkHorseSchooling.com/Tribe

Unleash your inner digital nomad with today's episode of the Dark Horse Entrepreneur Podcast, 'The Digital Jungle: Mastering the Art of Online Collaboration and Fair Play.' Discover how the laws of the jungle apply to the world of digital marketing and learn to navigate this landscape like a pro. As, we delve into the importance of recognizing your role in the digital ecosystem. Whether you're the lion leading the hunt or the fox contributing to a larger cause, understanding your position is key to success. We also explore the art of rewarding fairly, a crucial strategy for building strong, successful collaborations in the digital world. But that's not all. We've got a third, game-changing insight that's guaranteed to revolutionize the way you approach your digital marketing efforts. Curious? You'll have to tune in to find out. So, are you ready to conquer the digital jungle? Listen to 'The Digital Jungle: Mastering the Art of Online Collaboration and Fair Play' now, and take the first step towards becoming the ultimate digital entrepreneur. #DigitalMarketing, #OnlineCollaboration, #FairPlay, #DigitalNomadLife, #RecognizeYourRole, #RewardFairly, #Entrepreneurship, #GlobalDigitalMarket, #CollaborationSuccess, #DigitalEcosystem #ParentEntrepreneurs #DigitalNomadLife #WealthCreation #DanKennedy #MindsetMatters #BusinessGrowth #SideHustles #WorkLifeBalance #FinancialIndependence #EntrepreneurialJourney #SuccessMindset #BusinessTips #Entrepreneurship #BusinessStrategy #EntrepreneurLife #BusinessSuccess #Motivation #Inspiration #makemoneyonline #businessideas #digitalnomad #passiveincome #escapethe9to5 #quityourjob #entrepreneurship #digitalmarketing #socialmediamarketing #contentmarketing

Ready to unlock the secrets of persuasion and supercharge your entrepreneurial journey? Tune to this episode where we delve into the art of persuasion, a skill that's not just for salespeople, but for anyone looking to influence others - including parents guiding their children. In this episode, we reveal the power of three little words that can break sales records. We'll show you how a simple change in language can create a surge in sales, and how you can apply this strategy in your own business and even in your interactions with your kids. We also explore the magic of relatable testimonials. Discover why testimonials from people who mirror your target audience can be far more effective than those from high-profile figures. This insight could be a game-changer for your side hustle. But that's not all. We also delve into a third, surprising strategy that can help you sell more, even if people don't necessarily like you. Intrigued? You should be. So, if you're a parent dreaming of escaping the 9 to 5 grind and turning your side hustle into your main income stream, this episode is a must-listen. Tune in, take notes, and start transforming your entrepreneurial journey today. Your future self will thank you.

Ready to unlock the secrets of persuasion and supercharge your entrepreneurial journey? Tune to this episode where we delve into the art of persuasion, a skill that's not just for salespeople, but for anyone looking to influence others - including parents guiding their children. In this episode, we reveal the power of three little words that can break sales records. We'll show you how a simple change in language can create a surge in sales, and how you can apply this strategy in your own business and even in your interactions with your kids. We also explore the magic of relatable testimonials. Discover why testimonials from people who mirror your target audience can be far more effective than those from high-profile figures. This insight could be a game-changer for your side hustle. But that's not all. We also delve into a third, surprising strategy that can help you sell more, even if people don't necessarily like you. Intrigued? You should be. So, if you're a parent dreaming of escaping the 9 to 5 grind and turning your side hustle into your main income stream, this episode is a must-listen. Tune in, take notes, and start transforming your entrepreneurial journey today. Your future self will thank you.

Calling all parent entrepreneurs! In this compelling episode of The Dark Horse Entrepreneur Podcast, we're unlocking the secrets to wealth creation with a transformative lesson from marketing guru, Dan Kennedy. Discover how the attitudes of those around you can significantly impact your journey towards financial independence and the digital nomad life you yearn for. Learn how one strategic change in a team led to a 30% increase in profits, and how you can apply this wisdom to your own entrepreneurial journey. But that's not all. We're also sharing a third, game-changing insight that promises to revolutionize your approach to business. Are you ready to boost your income, regain control over your schedule, and build a life that aligns with your dreams? Then keep listening and let's navigate the path to wealth creation together. This episode is a wealth creation mini masterclass you won't want to miss!

Embracing Change: A New Chapter for Parents and Side Hustles on The Dark Horse Entrepreneur Podcast Welcome to a new chapter of The Dark Horse Entrepreneur Podcast, where we're shifting our focus towards parents eager to embark on the journey of becoming digital nomads via side hustles. The Journey to Digital Nomadism: A New Focus Our host, Tracy Brinkmann, draws on their personal experiences of juggling work, kids, and the arduous quest for a work-life balance. Realizing that a large part of our listeners share similar struggles and dreams, we've decided to gear our podcast to cater explicitly to hardworking parents. Reasons for The Shift: Parents and Side Hustles This shift in focus isn't just on a whim. We've narrowed down three compelling reasons why parents are the perfect candidates for starting a side hustle: Financial Pressures Faced by Parents Parents face unique financial pressures, such as daycare and education costs. A side hustle can alleviate these pressures by providing an extra income stream. The Quest for Time Control Parents yearn for control over their schedules to spend quality time with their kids. Side hustles offer the flexibility to achieve this. Setting a Good Example for Your Kids Parents aim to set good examples for their kids by demonstrating that hard work and creativity can lead to success. Side hustles are perfect platforms to demonstrate this. Quick Tips for Parents Considering a Side Hustle In this new chapter, we also share practical advice for parents ready to plunge into the world of side hustles. Here are three quick tips: Passion Over Profit Start with something you love. It's easier to find time for a hustle when it's something you're passionate about. The Power of Starting Small Start with achievable goals, celebrate small victories, and allow your hustle to grow organically. The Importance of Patience Remember, you're a parent, you're working, and you're starting a business. Take it slow and be patient with yourself. Join us in our new journey on The Dark Horse Entrepreneur Podcast, where we transform from hardworking parents to trailblazing digital nomads. Let's make the dream a reality, together!

Struggling to expand your customer base and enhance the traction for your offerings? Well, today's episode delves into a proven, yet underutilized strategy that's an absolute game-changer - Strategic Marketing Partnerships. We break down the process of forming a powerful alliance with non-competing businesses that share the same target audience. Discover the incredible potential these partnerships unlock in driving exponential growth and boosting customer retention. You'll learn how to identify prospective partners and integrate your services in a way that amplifies the value you deliver to your customers. And that's not all. We also discuss how to effectively leverage your partners' user bases to promote your product or service, resulting in unprecedented traffic to your offerings. But wait, there's a third point - a secret sauce if you will, that ties all of these strategies together. It's a game-changing insight you can't afford to miss. Ready to unlock massive growth for your business? Well listen closely and dive into a world of strategic alliances and the incredible potential they hold.

Get ready to revolutionize your sales strategy with Joe Graham, a three-time President's Circle award winner, in this enlightening episode of the Dark Horse Entrepreneur Podcast. Discover how Joe turned his initial fears and challenges in sales into a successful career by focusing on one simple truth: sales is about helping people. Dive deep into the art of problem-solving and the power of relationship-building in sales, two key elements that have defined Joe's success across various industries. But that's not all. Joe also shares a game-changing perspective on productivity in sales, a secret that has helped him maintain his peak performance. Tune in to uncover this hidden gem and more!

Imagine the power of a single sentence. Just a few carefully chosen words that have the ability to captivate, persuade, and ignite action. That's the magic of a compelling headline. In the vast realm of content and sales copy, the headline is your golden ticket to grabbing attention, arousing curiosity, and driving conversions. Whether you're an aspiring marketer, an entrepreneur, or a seasoned professional, mastering the art of writing irresistible headlines is a skill that can supercharge your business and set you apart from the competition. So, if you're ready to uncover the secrets behind crafting headlines that command attention and unlock the door to explosive sales success, you've come to the right place. Get ready to dive into the world of headline alchemy and watch your business soar to new heights

Dive into this enlightening conversation with Lauren Petrullo, the founder of Mongoose Media, as she shares her journey from working with Disney to establishing her own successful marketing agency. Discover how she leverages the power of referrals to grow her business and her unique approach to transparency in reporting. But that's not all - Lauren also reveals her fascinating views on a futuristic concept that could revolutionize content creation. Tune in to find out more!

Ever heard the saying "stand for something or you will fall for anything? That will mean a little more to you here in a few minutes…why? Well today we dive into the intriguing world of making money online no matter what direction the winds of the market are taking. Today, we have an exciting case study to share with you, one that may be considered clever and even a bit diabolical. But hey, sometimes unconventional approaches lead to extraordinary results. Discover powerful strategies to make money in any market! Join us in this engaging podcast episode as we explore the diabolically clever approach of our expert, Jill, who shares actionable tips and insights for financial success. From stocks to cryptocurrencies, commodities to digital products, learn how to navigate market fluctuations and unlock new opportunities for wealth creation. Tune in now to gain an edge in your financial journey. Don't miss Episode 416 for more income generation and entrepreneurial tips. #digitalmarketing #entrepreneurship #passiveincome #financialsuccess #marketinginsights #digitalproducts

Are you ready to take your marketing to the next level and captivate your audience like never before? Join us in this compelling podcast episode as we dive deep into the world of teasing as a smart marketing strategy. Discover how the art of withholding just enough can make your customers crave more of what you have to offer. In this episode, we unveil the secrets behind the effectiveness of teasing and its profound impact on sales growth. Learn how to create an irresistible desire for your products or services, leaving your audience eagerly coming back for more. We'll share actionable tips on how to implement this strategy in various business scenarios, whether you sell memberships, ebooks, services, or consumed products. Don't miss out on this opportunity to revolutionize your marketing approach and witness a surge in customer engagement and sales. Tune in now and unleash the power of teasing to propel your business to new heights!

Do you struggle with creating products that don't sell? Are you tired of feeling stuck in a cycle of failed product launches? In this episode of The Dark Horse Entrepreneur Podcast, we explore the #1 reason why JVzoo products fail and how to avoid this common mistake. First, we discuss the importance of solving a problem that customers are willing to pay to solve. It's not enough to simply solve a problem that you think needs solving - you must understand your target market and their pain points to create a product that truly resonates. Secondly, we delve into the power of market research and testing. By gathering feedback and data from your target market, you can ensure that your product solves a real need and has the potential to succeed. And finally, there is third key point that will revolutionize the way you approach product creation and launch. Don't miss out on this game-changing episode. Listen now to learn how to avoid the common mistake that causes JVzoo products to fail and take actionable steps towards launching successful products that solve real problems for your target market.

Are you tired of lackluster landing page images that just don't convert? In this episode, we'll reveal the power of using the right images on your landing page. We'll show you how to showcase your product and evoke emotions that will make your visitors want to buy. Plus, we'll share a surprise tip that just might revolutionize your image strategy. Don't settle for subpar conversions - listen to this episode now and start optimizing your landing page images for maximum impact.

Do you want to know how to generate a steady and reliable income as an entrepreneur? Well, in this episode, we'll reveal the secret weapon that helped Judy (not her real name) earn well over $50,000 a year while spending only about 10 hours on it per month. And the best part? You can do it too! The first key to Judy's success is promoting her newsletter as her flagship product. By doing this, she can build trust with her subscribers and sell more of her own and affiliate products. Plus, most of her coaching clients come from her newsletter, which pays her $1,000 a month for just two one-hour sessions. That's $500 an hour! The second key to Judy's success is using her newsletter to create and test new products. She asks her readers for feedback and uses the most popular articles to determine which products to create next. This saves her time and money by avoiding products that would have flopped. Plus, she repurposes her newsletter content into new products, like books and guest blog posts." But that's not all. In this episode, we'll also reveal a third key that's even more powerful. Hint: it's about how Judy leverages SMS messages to drive snap buying decisions and instant money. You don't want to miss it! Are you ready to unlock the power of newsletters and earn a steady income as an entrepreneur? Then listen to our full podcast episode to discover the third key to Judy's success and learn actionable tips on how to create, promote, and monetize your own newsletter. Click now to listen to 'EP 414: 17 Expert Methods to Grow Your Email List.'"

Looking for a quick cash injection? Look no further! In this episode, we're sharing a proven method that can help you make up to $100,000 in just one week. First, we'll reveal how Vinnie, an online marketer, made this happen using an exclusive VIP club limited to just 100 people. We'll explore the perks he included to make the membership highly desirable and how he sold it in less than five hours. Next, we'll share how you can use this same method to help a local business owner, such as a restaurant, and help them bring in more profits. We'll dive into the details of creating a VIP club and how to market it effectively. But wait, there's more! We have a third point to share, but you'll have to listen to the episode to find out what it is. Ready to take action and start making some serious cash? Remember to check out: EP 417 How To Earn 6 Figures By Capturing Birthdays #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #smallbusiness #marketingtips #entrepreneur #businessstrategy #cashflow #VIPclub #lumpsum #financialfreedom #businessgrowth #moneymanagement

Are you ready to discover a sneaky yet effective way to build an SMS list fast and increase profits for your small business? In this episode, we're going to dive into a case study of how a guy named Mark earned six figures by capturing birthdays and setting up SMS messaging for businesses. By the end of this episode, you'll have a step-by-step guide on how you can start providing this SMS service to business owners and see the same success as Mark. So grab a notebook and let's get started! Mark is a successful entrepreneur who has earned six figures by taking advantage of a creative, yet effective way to increase profits for his small business - capturing birthdays and setting up an SMS messaging service. This episode provides a step-by-step guide on how to provide this service to business owners and replicate Mark's success. It also provides advice to business owners who are looking for ways to increase their profits. Mark's story shows that entrepreneurs can be successful despite feeling overwhelmed by technology. Mark is an entrepreneur who works with businesses to implement an SMS messaging service that captures customers' phone numbers and birthdays. The businesses then send out a free birthday gift redeemable on the person's birthday. This strategy helps the businesses build an SMS list quickly, as well as increase their profits, as two birthdays a week can bring in an extra 200, and ten can bring in an extra thousand. To make it even more effective, Mark suggests creating a real tangible product to be shipped out to the birthday customers, which commands a higher price and results in more positive reviews. To get started, businesses must implement the SMS messaging service and then begin capturing customers' birthdays. Tracy Brinkmann explores the concept of using an SMS service to help businesses build their customer list and increase customer loyalty. It is a powerful tool for increasing revenue and foot traffic, as well as saving on marketing costs. The steps for entrepreneurs looking to provide this service to businesses are outlined: research SMS services, create a website to showcase the services, and use Groove Funnels to collect emails. Tracy talks about creating an SMS marketing service for businesses in the food and entertainment industry. The speaker suggests taking advantage of the free level of service for 30 or 60 days to get the service up and running. Potential clients should be identified, and customized SMS marketing campaigns should be created for each one. These campaigns should include personalized birthday greetings and incentives to encourage customers to visit the business. Staff should be trained on how to capture customer data and create an SMS calendar to include special promotions and offers for different times of the year. Tracy suggests leveraging special days of the month to build up to a big movie release or other promotional events. Timestamps 0:00:00 "Unlock the Secrets to Building an SMS List and Increasing Profits for Your Small Business" 0:01:17 "Unlock Six-Figure Profits with Birthday Capturing: An Interview with Mark, a Savvy Entrepreneur" 0:03:46 "The Benefits of Using a Birthday SMS Service for Businesses" 0:08:18 "Creating an Effective SMS Marketing Strategy for the Food and Entertainment Industry" 0:09:47 Heading: Leveraging SMS Marketing to Increase Customer Loyalty and Profits

Are you ready to turn your passion into profit and earn thousands by developing and selling digital products? Look no further because this podcast episode has got you covered. Based on Neil Patel's million-dollar formula, we'll be taking you through a step-by-step process to help you create and sell digital products without the guesswork. Whether you're a seasoned entrepreneur or just starting out, this episode will provide valuable insights and practical tips to help you reach your earning potential. So tune in and learn how to turn your ideas into a successful digital product business. The podcast episode delves into the topic of creating and selling digital products using Neil Patel's million-dollar formula. The hosts provide a step-by-step guide to help entrepreneurs turn their ideas into successful digital products. They also aim to help those who are battling technology overwhelm, procrastination, and imposter syndrome. The conversation discusses the seven steps to making serious money online through selling information products. The first step is finding a niche where people are willing to spend money on info products. The conversation emphasizes that making money through this method requires work and effort, but the amount of money earned is up to the individual. The conversation also mentions Neil's success in selling info products and how he eventually transitioned to building bigger businesses. The process takes time and effort, but can lead to significant earnings. To find out what the audience is willing to pay for, the hosts suggest running surveys, reaching out to social media, and looking at best-selling products in the niche. They also emphasize the importance of paying attention to the main themes and pain points addressed in sales letters and testimonials. The ultimate goal is to create a product that solves the audience's issues and gets straight to the point. One way to make money is by offering an upgrade for people who don't want to do the work themselves. The podcast gives the example of offering a course on how to build an ideal website that converts visitors, with the option to upgrade to having the work done for them. The ideal product not only solves a problem, but it also gives the opportunity to offer an upgrade for many people who will want it. The conversation emphasizes that people are passionate about finding solutions to their problems and are eager to buy even before the product is created. Webinars are discussed as a way to sell high-ticket information products. To make a successful sales pitch during a webinar, the hosts suggest providing valuable information to the audience and keeping them engaged. They also emphasize the importance of offering a trial offer to reduce resistance and increase the number of people who will try the product. The speaker suggests making a sales pitch at the end of the webinar, offering an incentive to make a purchase right away. Follow-up emails can also be used to remind potential buyers of the benefits of the product. Step four highlights the importance of delivering ongoing updates, coaching, and training to customers after the sale. By doing this, entrepreneurs can increase customer satisfaction, reduce refund requests, and have a reason to stay in contact with them, which can lead to more sales. The conversation also suggests offering a $1 trial offer to increase sales and gain confidence in selling on webinars. Creating a community and staying in contact with customers after the sale is also important. By offering updates, group coaching, and other products, entrepreneurs can increase customer satisfaction, reduce refund requests, and create a tribe that people want to be a part of. The focus should be on helping customers achieve their goals and showing that entrepreneurs care about their success, which will lead to them being more receptive to future offers. To scale up revenue, the conversation suggests building a tribe and surveying them, using relationships with other movers and shakers in the niche to get their audiences on the webinar, and using paid ads for a continuous stream of new attendees. The speaker emphasizes the importance of perseverance and not quitting, even if you don't see immediate success. Paid advertising on platforms like YouTube and Facebook is also recommended as an effective tactic. The conversation concludes with advice on how to overcome the fear of failure and practice public speaking for webinars. The importance of monitoring metrics and identifying choke points to make necessary corrections is emphasized for a successful webinar. Strategies to keep attendees engaged, such as providing value and incentives, are also discussed. The conversation suggests creating a course and a funnel then holding the first webinar four to six weeks later. The speaker predicts that after two to three months, decent money can be earned, and after six months, one webinar with 1000 sign-ups can generate $15,000. [CHAPTERS]

This episode revolves around increasing conversions on landing pages and other website pages. Tracy Brinkmann shares ten proven tweaks that can help increase conversions, such as adding a call-to-action in each section, removing all navigation options except for the desired action, and making all text easy to read. They emphasize that these tweaks have been tested and proven to work, and encourage listeners to implement them to see increased results. Tracy discusses several tips to improve conversions on landing pages, including making the page visually appealing and easy to read, engaging readers with questions and customized results, using GEOIP to personalize content, adding calls to action within blog content, and making the landing page congruent with the ad that brought the traffic. Tracy also suggests using a GIF in exit pop-ups and recommends services that can help create interactive quizzes. These tips can increase conversions by up to 30% or more. One of the tips discussed is to add a call to action in each section of the landing page, while the second tip is to remove all options and navigation to go anywhere else. The third tip is to make all text easy to read. The speakers emphasize the importance of actually using these tips and testing them to see what works best for each individual business. Tracy advises making it difficult for customers to buy a product as it can increase conversions, by making them jump through a few hoops to qualify for the product. They suggest taking customers to a landing page that is congruent with the ad or page that sent them there as incongruencies can cause them to leave. Another tip is to add a checkout bump to the order page, offering a second product at a discounted price, which can increase profits. Tracy recommends pricing the checkout bump at 50% or lower than the main product and explaining the benefits in just a few sentences. Tracy Brinkman discusses the counterintuitive technique of making it difficult for prospects to buy a product in order to increase conversions. He suggests making the prospect jump through a couple of hoops to see if they qualify to buy the product, by asking them questions about their age, health, etc. This technique can be used to weed out customers who are not a good fit for the product or to make the prospect work to earn their right to buy the product. Brinkman advises testing this technique and all others to see what works best for each individual business. Tracy suggest adding calls to action inside blog content instead of just placing them in the sidebar or at the bottom of the blog. They also recommend using GEOIP to personalize landing pages with location-based language, which can bump conversions by 10 to 25%. Another tip is to make your landing page congruent with the page that visitors came from, to avoid incongruencies that could cause them to bail. Finally, adding checkout bumps to order pages can increase profits, and they should be priced at 50% or lower than the main product. In conclusion, this episode provides several tips to increase conversions on landing pages and other website pages. The speakers emphasize the importance of testing these techniques to see what works best for each individual business. They also promote the Dark Horse Entrepreneur Podcast as a resource for entrepreneurs struggling with technology overwhelm and imposter syndrome. [CHAPTERS] [0:00:00] "Boost Your Landing Page Conversions: 10 Proven Tweaks for Success" [0:01:48] "10 Proven Tips to Improve Your Landing Page Conversion Rates" [0:07:48] "8 Proven Strategies to Boost Your Website Conversions: Tips from a Professional Writer" [0:10:16] "10 Tips to Boost Your Online Sales and Increase Profits" [0:13:35] "Using Counterintuitive Strategies to Increase Conversions: Making it Difficult to Buy" [0:15:22] Podcast Episode: Boosting Conversions on Your Website with Tracy Brinkman Digital marketing, digital marketing agency, digital marketing tips, digital marketing training, digital marketing course, website conversions, how to increase website conversions,boost website conversions,conversion rate optimization,increase website conversions,conversion rate,conversion optimization,increase conversion rate,boost your website conversions,more website conversions,boosting website conversions, landing page optimization #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingtraining #digitalmarketingcourse #searchengineoptimization #WebsiteConversion #websiteconversions #conversion #conversions #conversionrateoptimization #conversionrate #conversionoptimization #conversionmarketing #ConversionRates #landingPage #landingpages#LandingPageOptimization

Tracy Brinkmann shares challenges of building and maintaining a profitable email list for entrepreneurs, coaches, and course creators. The emphasis was on continually adding new subscribers to the list and offering simple and effective methods for doing so. He also shared the importance of keeping subscribers engaged and loyal. Tracy discussed some simple and effective methods for building an email list faster. One strategy suggested was to encourage subscribers to forward emails by adding a button that says Email to a friend and including it in the call to action. Another strategy was to revive an old email list with an opt-in campaign, which involves creating a series of fun emails promising an awesome gift if they re-opt in. The third strategy was to add Easter eggs to your emails, such as hyperlinked words that lead to a surprise or clues to a special URL. Other methods include creating new lead magnets, free online tools, and unique email content. The importance of providing value to subscribers with each email and making a human connection was emphasized. Tracy also shared tips for email marketing, including segmenting email lists based on demographics and interests, hosting contests, and providing value to subscribers in every email. Tracy emphasizes the importance of making a human connection with subscribers and offering specific freebies or surveys to understand their interests better. This episode continues with various strategies to increase email list subscribers, such as segmenting the email list based on interests, demographics, and psychographics. Another strategy was to host giveaways that require contact information to be entered, and to offer something that only the target audience would love. Shortening lead capture forms, adding CTA buttons to social media pages, and sharing newsletter previews via social media were also suggested. Additionally, adding gated content to Facebook, asking for feedback on websites, and adding outros to YouTube videos with links to landing pages were recommended. Overall, the conversation provided 17 useful insights and practical tips on how to build and maintain a profitable email list. Whether it's encouraging subscribers to forward emails, adding Easter eggs to your emails, or segmenting email lists based on interests, it's important to make a human connection with subscribers and provide value with every email. By implementing these strategies consistently, entrepreneurs, coaches, and course creators can build a profitable email list and engage their audience effectively. [CHAPTERS] [0:00:00] "Effective Strategies for Building and Maintaining a Profitable Email List for Entrepreneurs" [0:01:58] "Effective Techniques for Building Your Email List Faster" [0:04:03] "6 Creative Ways to Boost Your Email List and Engagement" [0:09:04] Tips for Creating Valuable and Engaging Email Content for Subscribers [0:10:24] "Effective Email Marketing Strategies: Segmenting Lists and Hosting Contests" [0:12:38] Tips for Increasing Email List Subscribers through Social Media and Website Optimization [0:17:56] 17 Effective Strategies for Building Your Email List: A Professional Discussion. [0:19:48] "Tips for Building Your Email List: A Conversation with Tracy Brinkman"

Email marketing is an essential tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. In this episode, Tracy Brinkmann provides five simple steps for successful email campaigns. These steps included building and growing an email list, having a strong email marketing strategy, creating engaging and valuable content, optimizing for mobile devices, and analyzing and refining campaigns. Building An Email List To build an email list, the speaker recommended offering lead magnets, using social media and referral programs, and leveraging paid advertising. Segmenting email lists based on demographics, behaviors, and interests is essential for creating targeted and relevant lists. Personalization and automation can be used to create targeted and relevant email lists for each segment, with dynamic content and merge tags used to personalize emails with subscriber information. Have an Email Strategy A strong email marketing strategy involves defining goals and objectives, developing a content strategy that aligns with those goals, testing and optimizing campaigns, and staying compliant with email regulations. Using Email Automations Tracy also discussed the importance of using automation to create triggered emails, such as abandoned cart emails and welcome email series. By sending targeted emails, businesses can increase their sales and nurture their subscribers. Have Relevant & Engaging Email Content Concise language and consistent brand voice are necessary in creating attention-grabbing headlines and engaging content. Additionally, using paragraphs, bullet points, and subheadings can help break up the text and make it scannable for subscribers. Testing Email Campaigns Testing and optimizing email campaigns can improve results and maximize return on investment. AB testing is a powerful strategy for testing different elements like subject lines, call-to-actions, or images. Compliance with email marketing regulations is also emphasized as an essential aspect. Stay In Compliance With Your Email Marketing Tracy discussed regulations like the Can Spam Act, GDPR, CASL, and CCPA. Compliance can be achieved by obtaining consent for email addresses, providing transparency on how the data will be used, including an unsubscribe link, optimizing for mobile devices, using personalization and segmentation, and ensuring compliance with regulations. In summary, email marketing is a powerful tool for small business owners and marketers to connect with their audience, build relationships, and drive conversions. By following the five steps outlined in this conversation, businesses can create successful email campaigns that engage subscribers, increase sales, and build a loyal customer base.

Boost Your Websites Online Visibility with These SEO Tips and Tricks In this episode, Tracy Brinkmann discusses search engine optimization (SEO) and how it can help businesses rank higher in search engine results, driving more organic traffic to their websites. The five components of SEO are: 1-keyword research 2-online page optimization 3-offline page optimization 4-technical SEO 5-content marketing. Tracy explains that keyword research involves identifying the keywords and phrases that your target audience is using to search for information. Online page optimization involves optimizing the content on your website to make it easier for search engines to understand and index. Offline page optimization involves optimizing external factors such as backlinks and social media presence. Technical SEO involves optimizing technical aspects of your website such as page speed and mobile responsiveness. Finally, content marketing involves creating high-quality, engaging content that is optimized for search engines and targeted towards your audience. By incorporating these strategies, businesses can improve their online visibility, attract more organic traffic, and ultimately drive more sales. Tracy discusses the key elements of search engine optimization (SEO) that can help businesses improve their website's ranking on search engine result pages. The first step is to identify high-value keywords using tools like Google Keyword Planner and Semrush. On-page optimization involves optimizing individual pages of a website, including page titles, meta descriptions, headings, content, images, and internal links. Off-page optimization involves building backlinks from other reputable websites, which helps improve a website's authority and relevance. The technical piece of SEO includes optimizing website speed, mobile responsiveness, architecture, security, and crawlers. Content marketing is also an essential part of SEO, as it attracts and engages the target audience with valuable content. It is crucial to ensure that the content is relevant and provides value to the audience, as search engines pay attention to user engagement and drive more traffic to websites that provide value. By implementing these SEO strategies, businesses can improve their website's visibility and attract more relevant traffic to their website. Tracy discusses the importance of keyword research in digital marketing. They emphasize that it is critical to identify the keywords and phrases that the target audience is using to search for information related to the business or service. Tracy explains that seed keywords, which are the broad keywords relevant to the industry, should be identified first. He suggests using tools like Google Keyword Planner and Semrush to expand the list of seed keywords and identify related keywords from the target audience. Tracy highlights the importance of analyzing competitor keywords to gain insights into their strategies and potentially identify gaps in the market. Overall, the Tracy emphasizes that keyword research is a crucial component of digital marketing and should not be overlooked. Tracy advises business' to analyze their competitors' keywords to identify gaps in their own keyword strategy and find new opportunities. By finding these gaps and filling them, it can help entrepreneurs achieve faster rankings and improve their overall SEO. It is important to understand the intent behind each keyword, whether they are searching for information or a specific product or service. By delivering the right kind of value, it can improve the relevance and lift up the value for the writer. High-value keywords are those with high search volume, low competition, and high relevance to the writer's business. The speaker emphasizes the importance of prioritizing these high-value keywords and doing research to identify which ones are in demand. By doing so, writers can improve their SEO and gain a competitive edge in the market. https://DarkHorseSchooling.com

https://DarkHorseSchooling.com In this episode, host Tracy Brinkmann discusses the importance of social media for digital entrepreneurs. He highlights the billions of users worldwide, providing unique opportunities to reach target audiences, build brand awareness, and drive engagement. Tracy offers tips and strategies for creating engaging content, building a following, and measuring results. Tracy emphasizes the crucial role social media marketing plays in a successful digital marketing strategy and provides helpful insights for beginners. Overall, the conversation aims to help entrepreneurs, coaches, and course creators build a business online by leveraging the power of social media. Tracy discusses the importance of social media marketing in a digital marketing strategy. He advises listeners to choose the right platforms based on their target audience and the type of content they need to create, and to create engaging content that adds value to their audience. Leveraging the power of influencers is another key point, as it can help businesses reach new audiences and drive traffic to their website. Paid social media advertising is also recommended as an effective way to generate leads and sales, and engaging with the audience is essential for building a loyal following. The host emphasizes the importance of measuring the results of social media marketing campaigns and making adjustments as needed. By implementing a strategic approach that includes these key points, businesses can create a powerful social media strategy that promotes their brand and drives engagement. Choosing the right social media platform is essential for reaching a target audience and promoting a brand effectively. Factors to consider when selecting a platform include the target audience, type of content, business goals, and competition. Different platforms attract different age groups, demographics, and interests. Instagram is popular amongst younger audiences, while LinkedIn is popular amongst more professional folks. Certain platforms are more visually focused on images and videos, while others are more text-based. Businesses should also consider their competition when it comes to choosing social media platforms. Facebook is great for building a loyal following and promoting a brand through targeted ads, while Instagram is ideal for showcasing products or services through images and videos. Ultimately, picking the right platform for a business's target audience will make building an audience a whole lot easier. The importance of choosing the right social media platform and creating engaging content for businesses was discussed in a recent podcast. Twitter was identified as a more tech-savvy platform, popular among professionals and journalists, while LinkedIn is a professional networking platform used by job seekers and sales professionals to promote their brand. Choosing the right platform can be critical to reaching the target audience and achieving business goals. It is also important to consider the type of content that the target audience wants to see and ensure that it is engaging to drive engagement on social media. Once engagement is established, more people will be exposed to the content. The speakers emphasized that while TikTok is a popular platform, it may not be the best choice for all businesses, and it is important to consider the target audience and their reasons for using a particular platform. Overall, businesses can benefit from considering their target audience, the type of content they want to create, and their competition when choosing the right social media platform and creating engaging content. By choosing the right platforms, by creating engaging content, by leveraging the power of influencers, by using paid advertising, by engaging with your audience and measuring your results, you can create a successful social media campaign that will drive engagement, promote your brand, and drive up sales we all want. At the end of the day, of course it is. But wait, don't leave me just yet. In our next episode, we're going to be discussing the importance of SEO yeah. Search engine optimization. Now, a B and test involves having two versions of a campaign and testing them against each other to determine which one of the two performs better, right? This can include testing different ad formats, different headlines, different call to actions. Some folks call them Ctas and determine which one is the best. And once you have figure out which one's the best, then you make that one your primary. And then you add another one. And then you change one thing. Okay? So before launching any digital marketing campaign of any type, it's important to set clear Achievable goals and objectives. Now, whether you're looking to generate leads, whether you're looking to increase sales, whether you're looking to build your following, build your email list, or drive more traffic to your website, have a clear goal in mind. This is going to hel

https://DarkHorseSchooling.com Strategize Your Digital Marketing: Define Goals, Identify Your Audience, and Create Powerful Content. SUMMARY In this digital marketing tutorial, the host explains how to create a strategy that works. It is essential for businesses to have a plan in place to make the most of their marketing efforts. The host explains that a strategy should involve creating a plan to use tactics to reach business and marketing goals. Furthermore, the host explains that it is important to understand technology and take action to ensure success. The host also mentions that listening to the Dark Horse Entrepreneur podcast can help entrepreneurs, coaches, and course creators overcome overwhelmed feelings, procrastination, and imposter syndrome. Finally, the host emphasizes that setting up a digital marketing strategy is crucial for businesses to succeed in today's digital landscape. The conversation discussed five key components of a successful digital marketing strategy. The first step is defining goals, such as increasing website traffic, generating leads, and driving sales. The second step is identifying the target audience, which includes understanding their pain points and what kind of content they find valuable. The third step is choosing digital marketing tactics, such as social media marketing, SEO, email marketing, PPC advertising, and content marketing. The fourth step is developing a content strategy, which should be valuable, relevant, and engaging for the target audience. The fifth and final step is creating a plan to execute the strategy. This conversation discusses the key elements of a successful digital media strategy. It begins by outlining the four essential steps: setting goals, identifying target audiences, determining tactics, and creating content. The speaker then provides two examples of successful campaigns to illustrate these concepts. Nike's Just Do It campaign inspired people to be active, resulting in a 6% increase in sales. Dollar Shave Club's viral video went viral on social media and drove a significant amount of traffic to their website, resulting in a 600% increase in sales. Together, these examples demonstrate the effectiveness of a well-planned digital media strategy. Setting up an effective digital marketing strategy is essential for businesses looking to succeed. The key steps in creating a successful strategy include defining goals, identifying target audiences, choosing tactics, developing content strategies, and creating a plan of execution. Zig Ziglar used the metaphor of an archery range to emphasize the importance of having a clear target in mind. Goals should be specific, measurable, attainable, realistic, and time-bound and should align with overall business objectives. It is also essential to prioritize goals, taking into account resources, time frames, and potential returns. Finally, progress needs to be tracked with adjustments made as needed. TIMESTAMPS 0:00:00 Creating a Digital Marketing Strategy: Key Components and Examples 0:02:34 Exploring the Key Components of a Successful Digital Marketing Strategy 0:05:30 Creating a Successful Digital Media Strategy 0:07:23 Creating an Effective Digital Marketing Strategy: Defining Goals, Prioritizing, and Tracking Progress 0:11:02 "Creating a Digital Marketing Strategy: Setting Goals and Identifying Your Target Audience" 0:13:20 Creating a Buyer Persona: Steps to Identify Your Target Audience 0:15:34 "Targeting Your Audience: Strategies for Identifying and Engaging Your Ideal Customers" 0:16:41 Digital Marketing Strategies: Identifying Your Target Audience and Choosing the Right Tactics 0:20:09 Digital Marketing for Beginners: An Overview of Essential Strategies 0:22:00 Creating an Effective Digital Marketing Strategy: Planning for Execution 0:26:35 Creating a Plan of Execution: Building a Timeline, Allocating Resources, Setting a Budget, and Establishing KPIs 0:29:02 "Monitoring and Adjusting Your Marketing Strategy for Optimal Results" 0:30:57 Episode 410: Creating a Digital Marketing Plan for Success HIGHLIGHTS We have made it all the way through. Congratulations, ladies and gentlemen. Yeah. Now you have the tools to set up a digital marketing strategy that will help you achieve your goals. By defining your goal, identifying your target audience, choosing the right digital marketing tactics for that audience, developing a content strategy, and creating a plan of execution, you, my friend, will have created a roadmap for success in the digital landscape. But a journey is not over. Oh, no, it is not over yet. Look, when you create a plan for execution, it's important to prioritize your marketing tactics and allocate your resources, both financial and time bound. Effectively, you're going to need to adjust your plans as you go, depending on your results. Any results you're seeing are going to tell you, go this way because that way is not working. Or maybe that's not working. You're like, I want to go that w

https://DarkHorseSchooling.com/podcast The episode is about digital marketing for beginners. It is a continuation of EP408 and goes further in depth about what digital marketing is. Digital marketing is the practice of promoting products and services using digital channels such as social media, search engines, email and other platforms. This episode covers social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising and content marketing. Tracy Brinkmann, talks about how digital marketing can help entrepreneurs, coaches, and course creators build their businesses online. He discusses the importance of digital marketing in today's world and provide examples of how to use digital marketing tactics to reach and engage with their target audience. Search Engine Optimization (SEO) is a practice of optimizing a website and its content so that it ranks higher on the search engine results page. It is an important part of digital marketing as it can help increase visibility and drive organic traffic to the website. Key components of a successful SEO strategy include keyword research, which is the process of identifying the keywords and phrases that target audiences are searching for. On page optimization is another component which refers to elements in the website that can be optimized for the search engines. Additionally, businesses should always try to rank for their own name in order to increase visibility. SEO is an essential part of digital marketing as it helps to drive organic, free traffic to a website. SEO is a key component of digital marketing that can help increase visibility and drive organic traffic to a website. It encompasses elements like page titles, meta descriptions, headers, content, backlinks, social signals, brand mentions, page speed, mobile-friendliness, and website structure. Examples of successful SEO campaigns include Maas' Beginner's Guide to SEO, HubSpot's Blog, and Backlinko's Skyscraper Technique. Measuring results is essential in optimizing an SEO strategy, and understanding the key components is vital in achieving success. In this episode, Tracy discusses SEO and email marketing as two key components of digital marketing. SEO involves optimizing content and website structure to generate organic traffic, while email marketing involves sending targeted messages to subscribers to promote products and services, build relationships, and drive conversions. When it comes to email marketing, it is essential to build an email list, obtain consent from subscribers, and segment the list. The average ROI of email marketing is a very impressive 38 to 138 to one. TIMESTAMPS 0:00:00 "Exploring Digital Marketing Tactics: SEO, Email, PPC, and Content Marketing" 0:02:28 "Search Engine Optimization (SEO): Key Components for a Successful Strategy" 0:04:22 "Understanding the Key Components of a Successful SEO Strategy" 0:08:40 "The Benefits of SEO and Email Marketing for Businesses" 0:10:56 How to Segment Your Email List and Create Compelling Content 0:12:21 "Measuring the Success of Email Marketing Campaigns" 0:14:16 "Exploring the Benefits of Email Marketing, PPC Advertising, and Other Digital Marketing Strategies" 0:16:38 PPC Advertising: Keyword Research, Ad Creation, Targeting, and Measuring Results 0:19:01 Exploring the Benefits of PPC, Content Marketing, and Experiences Campaigns 0:20:56 "Creating a Successful Content Marketing Strategy: Identifying Your Audience and Crafting Compelling Content" 0:22:41 "Establishing Thought Leadership Through Content Marketing" 0:28:01 Digital Marketing Strategies: Establishing Thought Leadership and Driving Conversions HIGHLIGHTS This will drive engagement and loyalty that no like and trust me, like, man, I know this person. I've been listening to their podcasts for a year now I've been watching them on social media, I trust them. Yeah, it's going to drive that engagement, it's going to build that loyalty and by creating valuable content that provides insights and advice to your audience you're going to build that trust you're going to build that know like and trust vector and you're going to establish a strong brand identity. Now, when you use each one of those independently, when you use them together, these tactics can create this cohesive digital marketing ecosystem that attracts, engages, and converts prospects into customers, into advocates, into Raving fans. For example, you could use your social media accounts to drive traffic to your website. You can build their brand awareness. You can create that authority and drive conversions. PPC well, this is advertising that allows you to target a very specific audience with highly relevant ads, driving traffic to your website, generating leads and or sales all by targeting specific keywords and demographics. You can reach the right people with the right message right at the right time. And then finally, we talked about content marketing, which helps establish you, yo

https://DarkHorseSchooling.com/podcast In this episode, the host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, dives deep into the world of digital marketing. Explaining why it is essential for businesses today and provides examples of different tactics to reach and engage target audiences. He acknowledges the feeling of being overwhelmed with technology and provides tips from other entrepreneurs on the podcast to help business owners better understand digital marketing. In this episode and the next four or five, he breaks down the topic into five sections, including the basics of digital marketing, the various types of digital marketing, how to create an effective digital marketing strategy, and how to measure the success of digital marketing campaigns. Digital marketing is the practice of promoting products and services using digital channels like social media, search engines, and email. It allows businesses to reach their target audience and build relationships with them. In this conversation, the Tracy discusses five digital marketing tactics: What digital marketing is, setting up a digital marketing strategy, social media marketing, search engine optimization, and email marketing. He discusses how each tactic works and why it is important. Social media marketing involves creating engaging content and running targeted ads. Search engine optimization involves optimizing content on a website to rank higher in search engine results pages. Email marketing involves sending targeted messages to subscribers to promote products and services. Pay-per-click advertising involves placing ads on search engines and paying each time someone clicks on them. Content marketing involves creating and sharing valuable information to engage with target audiences. Digital marketing is an effective way for businesses to reach and engage their customers online. Social media marketing is one of the most popular forms of digital marketing, and it involves promoting products or services on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. To be effective with social media marketing, businesses need to understand their target audience, including their interests and the problems that their products or services can solve. Additionally, businesses need to create content that resonates with their audience and develop a cohesive brand identity that appeals to their target audience. Finally, businesses need to use analytics to track their progress and measure their success. With these steps, businesses can create a comprehensive digital marketing strategy to meet their goals and drive the results they desire. Tracy discusses the five steps necessary for successful social media marketing. The first step is to understand the audience, by learning what their interests and problems are. The second is to create engaging content, since social media is a highly visual medium. This could include eye-catching graphics, videos, and photos. The third step is to run targeted ads to the right audience. The fourth is to engage with followers, by responding to their likes and comments. Lastly, the fifth step is to measure and track results. With these steps, brands and businesses can successfully reach their desired audience and promote their products or services. Timestamps 0:00:00 Digital Marketing for Beginners: Unlocking the Power of Digital Marketing 0:02:16 Digital Marketing: An Overview of Strategies and Tactics 0:09:23 Digital Marketing Strategies: Social Media Marketing 0:10:53 "5 Steps to Creating Engaging Social Media Content" 0:12:55 Social Media Marketing Strategies: Engaging Your Audience and Measuring Results 0:15:49 "Analyzing Engagement and Successful Social Media Marketing Campaigns" 0:17:21 Episode 4: Social Media Marketing, SEO, Email Marketing, and Pay Per Click - A Deep Dive into Digital Marketing Strategies Highlights In 2012, the Dollar Shave Club launched a hilarious video featuring their CEO, who was talking about the company's Ranger Blade. The video went viral, and the company gained over 12,000 customers in the first 48 hours after that video was released. 48 hours, 12,000 customers. Could you handle that volume? This is the magic of an effective social media campaign. Oh, social media marketing can be highly effective and a great way to reach out to engage with and build that know, like and trust factor with your target audience. Now, here are some of the key components of having a successful social media marketing strategy. Right? Grab your pencils and you're going to want to write this down. First things first. Let's understand our audience, shall we? Yeah. To be effective in any marketing, niche marketing, general buckshot marketing but to be effective in social media marketing, you're going to need to understand your target audience. That's all there is to it. You're going to need to know who they are, what their interests are, what problems do they have that your product or y

DarkHorseSchooling.com/podcast This episode is about how to use affirmations to help achieve success in the business world. The host, Tracy Brinkmann, is an experienced entrepreneur and coach who started the Dark Horse Entrepreneur Podcast to help entrepreneurs, coaches, and course creators battle technology overwhelmed procrastination and imposter syndrome. Tracy believes that driven entrepreneurs and those looking to start, restart, or Kickstart their business need to level up their marketing skills and take action in order to build their business into the empire it deserves to be. However, Tracy acknowledges that along the way, entrepreneurs will hit walls and will have to decide how to proceed in order to get past the obstacle. Tracy concludes by offering three secret steps plus a bonus secret to make affirmations into declarations of achievement. Tracy is giving three tips and one secret to make affirmations work effectively. The tips are to state the affirmations in the present tense, to believe in what you are saying, and to make them personal and specific. The secret is a tool for those who are uncomfortable reading the affirmations out loud which works every time. Affirmations are positive statements that focus on what you want to achieve and feel in your life and by stating them in the present tense and believing in them, they can help align your body and mind with the desired outcomes. Affirmations can be a powerful tool to create positive change in your life, but they are not a substitute for action. To make affirmations work effectively, you need to focus on three things. First, make sure the affirmation is stated in the present tense. Second, believe in the truth of the affirmation. Third, take action towards the goal. To reinforce the power of your affirmations, repeat them often and focus on the positive feelings they evoke. Taking action is key to making affirmations work as it brings them to life. Affirmations are a great tool for helping us manifest our desired outcomes, but it is important to craft them in the present tense. This is because our subconscious mind operates in the now, and is more receptive to suggestions that are framed in the present. Affirmations should be stated as if the desired outcome has already happened or is currently happening, for example, instead of saying I will be successful say I am successful. It is also important to believe in the affirmation and its possibility, as this will send a signal to your subconscious mind that it is something that is important to you and that you are committed to making it happen. TIMESTAMPS 0:00:00 "Unlock the Secret to Making Affirmations Work: 3 Steps Plus a Bonus Secret" 0:02:37 "Using Affirmations to Achieve Your Goals" 0:04:59 Using Affirmations to Create Positive Change in Your Life 0:06:30 "The Power of Present Tense Affirmations: How to Make Them Work Effectively" 0:11:42 "The Power of Affirmations and Visualization: Strengthening Your Beliefs" 0:13:11 "The Power of Affirmations: How to Make Them Work for You" 0:18:08 Heading: Making Affirmations Work Effectively for Business Success 0:20:10 Conversation on the Power of Affirmations for Entrepreneurs 0:22:20 "Using Affirmations to Achieve Your Goals: A Step-by-Step Guide" 0:26:05 Episode Summary: Affirmations and Subscriber Ratings HIGHLIGHTS So his coach and his infinite wisdom patiently explained the three steps I just explained to you to making affirmations work effectively, stating, affirmations need to be in the president. You got to believe in what you're saying. You got to take some action. And then the entrepreneur getting this information from his coach was excited to put these steps into practice and boost their chances of success in business.. But as the discussion continued, the entrepreneur couldn't help but think of their business goals. They're like, wait a minute. I can use affirmations to make my business successful. Of course you can, the coach replied. You can create affirmations that focus on specific business goals, like increasing sales, increasing customer loyalty, and expanding your customer base. This isn't always about right how fat you are, how tall you are, how confident you are. So by staying open and flexible, you can take advantage of these opportunities and bring your affirmations to life, right? It's like a it's like J. R. Tolkien when he put pen in the paper and he brought all those characters in The Hobbit to life, not just up on the silver screen that we see nowadays, but if you've ever read the book, right? Those were his affirmations. He brought them to life. So what I'm saying, in summary, is that taking action is a critical component to making affirmations work effectively. These actions help to reinforce the belief and the truth of your affirmation that you are healthy and fit. And it makes it far more likely that you will see the results that you're looking for. Now, it's also important that you stay open to the opportunities tha

https://DarkHorseSchooling.com/podcat This conversation is about the importance of Cornerstone Content on websites. The host of the Dark Horse Entrepreneur Podcast, Tracy Brinkman, provides seven easy steps to creating these anchor pieces of content. She then explains that she has been in the coaching, course creation and online space since the 90s and is still learning. Tracy then encourages entrepreneurs, coaches and course creators to take action and learn tips from the Dark Horse Entrepreneur Podcast. She believes that driven entrepreneurs should start or restart their businesses with great marketing, personal, or business tips and results. Cornerstone content is the key to growing a business into the empire it deserves to be. These articles provide the most important, complete information on the topic and should not be written with the goal of selling. They help to raise brand awareness, rank higher in search engine results, and attract prospects that can be nurtured into customers. Writing and publishing this content helps to position oneself as an authority in their industry and builds trust in the brand and its products. Ultimately, the goal is to help other people and build relationships. Creating Cornerstone Content can be intimidating, but it doesn't have to be. By following seven easy steps, anyone can create content that will attract their ideal customers. Step one is to choose a topic. When deciding on a topic, it is important to consider if it aligns with your business and will attract customers, if it is something that would make your customers life easier, and if it interests you. If you choose a topic that you are passionate about and have a bit of knowledge on, it will be easier to write and optimize the content. Creating content for your business can be an intimidating task, but with the right preparation and research, it doesn't have to be. The first step to creating great content is to do extra research which will help your prospects and customers. Research what your customers want to know, talk to existing customers, read posts, books, and interviews, and take copious notes to quote as sources. Once you have a plan, start outlining topics and subtopics, and then write the content. Make sure it is clear, concise, and genuinely helpful in solving one or more of your customer's problems. Also, include links from expert sources, build your keywords in naturally, use tools like Grammarly or Hemingway to make it easy to understand, and get a few people to read it in advance. Lastly, optimize your article with your primary keyword in the URL, title tag, and headline. TIMESTAMPS 0:00:00 "Creating Core Content: 7 Easy Steps to Becoming an Authority in Your Field" 0:02:10 "Unlock the Power of Cornerstone Content to Build Your Business Empire" 0:04:17 "7 Steps to Creating Cornerstone Content for Your Business" 0:06:10 "Tips for Writing Effective Content" 0:12:08 "Optimizing Your Content for Search Engines: Tips for Improving SEO" 0:13:50 "Six Tips for Promoting Your Cornerstone Content" 0:16:39 Creating Cornerstone Content: 7 Tips for Successful SEO and Reader Engagement HIGHLIGHTS Contact every expert and website that you quoted inside your article and let them know about it. Some of them heck, many of them will tell others through their social media, right? Sometimes they'll even link to your content from whatever the article or whatever piece of content that you referenced that you used. They'll link them together. Now you're getting some of that Linked use. You might even consider investing a little paid promotion as well. You can reach a highly targeted audience this way and use the new traffic to further build your email list and becomes a self fulfilling prophecy. Make it simple for visitors to share your content with others by adding social media buttons, share me links, email, all the little tricks. Use your social media accounts to tell your followers about the article, right? Schedule social media posts several times a day for the first couple of days after you post that Cornerstone Content, and then periodiotically afterwards, re remind them. Use personalization whenever possible. Thank you, guys, all my sales folks. I did this amazing piece of content about handling objections, right? I drew blank there for a second. Whatever it might be, you can even take a snippet of this piece of content and use it as your social media content and say, hey, this is just one piece of this amazing piece of content. Put it out there, click the link down in the Show notes or whatever it is, and check out the full content, right? So wherever your keyword you're trying to tweak for, you're trying to optimize for. Make sure it's an url in the title tag and in the headline. Ideally, the title should answer an exact question being asked in Google, so it might be part of your research early on. What questions are being asked on this topic? Create subheadings that hold keywords as well as other keywords bei

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur Podcast, a show dedicated to helping entrepreneurs, coaches, and course creators build successful businesses online. In this episode, Tracy introduces the concept of website conversion and explains how having a website can be a powerful tool for any business. Tracy encourages listeners to take action and make their website more effective by tuning in to the Dark Horse Entrepreneur Podcast for tips from successful business owners. This conversation is about the three essential components to making a website successful. Tracy Brinkmann believes that every website should have a purpose and be designed to achieve this goal, whether it is to make sales, get subscribers, or drive traffic to other offers. They emphasize that without the three components discussed, the website will not be successful. These components include having an engaging and informative design, making sure that it is easy to navigate, and optimizing it for search engine visibility. With these three things in place, the speaker believes any website can be successful. Driving traffic to a website that isn't working is pointless. To make a website more effective, the first step is to change your thinking and relax. There is no perfect website and it is important to accept that there may always be flaws and typos. The best approach is to think of the website as a perpetual work in progress and to focus on testing and improving instead of aiming for perfection. An experienced website designer can be a great help in achieving this. Tracy Brinkmann discusses the importance of having a well-designed website for customers. They suggest that it is important to start with a head start and to keep adjusting, testing, and learning as you go. The speaker also recommends keeping the design simple and easy to use. They advise against using jargon and big words, and instead suggest talking to customers like you would a friend. Finally, they emphasize the importance of using your stats to make improvements and changes to your website. TIMESTAMPS 0:00:00 Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips to Build a Successful Business Online" 0:01:56 "3 Essential Tips to Make Your Website Convert Better" 0:03:30 How to Drive Traffic to Your Website: 3 Tips for Improving Your Site's Effectiveness 0:05:52 "3 Tips for Creating an Effective Website" 0:11:09 Analyzing Website Engagement with Google Analytics 0:13:27 Heading: Improving Your Website to Increase Traffic and Earnings HIGHLIGHTS Improving the average engagement time spend your money. Spend your time there before you start buying advertising. Now, what are people spending? Five minutes, ten minutes or more on your site, but you're still not getting that many visitors? Well, now it's time to flip the script and you start buying some advertising. Little Google Ads band, little Facebook ads, little ads to start finding a way to drive traffic to your site because you've already figured out how to get them to hang out while longer once they get there. Your goal with your website is to simply make consistent and steady improvements over time. So while you're even getting 50 people to pay attention to your website, how long are they paying attention? Remember, your website is a journey, not a destination. Yeah. It's a work in progress. And to know how to improve it, you're going to need to know how long those folks are staying on your page. Log into your analytics. Find the graph on the first page that shows you the average time they're spending on your page. Get a free Google account. The Google Analytics account. Right? Now you're going to look at two things. No, no, no, not the traffic. No, wait for me. The two things you're going to pay attention to is the average time users are spending on your page, which is also called the average engagement time. And of course, then the number of users, you probably want to look at them in that order because in the beginning, the number of users is going to be low. Number three, use your stats to make your improvements. Yeah, right. So we I kind of grazed over a B testing earlier because it gives you a test and you're going to test again. Your stats are going to be the things that tell you what it is you need to change. There are only two core sets of stats that you need to focus on in the beginning. Later, of course, as you get more experience, you'll start paying attention to other stats. But first, here's what you need to do. And if you make it difficult for them, they're going to exit and they're going to go to the next person down on the search results. Websites are about one thing communication. The overly complicated designs cost more money, take more time, and make it way more difficult to communicate with those who land on your website. Now, in the beginning, the core set of web pages you're typically going to need are your home page, an about page, a contact page, a

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which provides helpful tips for entrepreneurs, coaches, and course creators who are feeling overwhelmed or unsure about the technology involved in building their business online. In this episode, Tracy discusses the viability of creating tangible products, like CDs and DVDs, to help entrepreneurs make money online. She explains that although it may seem outdated, creating physical products can still be a great way to supplement a business's income. Tracy encourages entrepreneurs to listen to the podcast to gain more knowledge and take action in order to successfully build their business. Tracy Brinkmann explains the importance of having tangible products to stand out from other businesses in the same niche and to be able to charge premium prices. They reference an example of when everyone used to be excited about creating tangible CDs or DVDs to distribute digital content. Tracy explains that tangible products can be the key to building a successful business and encourages the entrepreneur to consider including physical products in their strategy. The conversation discussed the benefits and advantages of physical products compared to digital ones. People tend to perceive physical products as having a higher value and are thus willing to pay more. With digital products, the higher the price point, the higher the refund request rate. To combat this, one suggestion was to drip feed the information gradually and provide a guarantee of a full refund within 60 days. The example given was of a podcast course that sent a surprise coffee cup with the logo on it to commemorate the completion of the course. This physical product was an unexpected surprise that the speaker still remembers and uses to this day. Tracy Brinkmann is offering advice on how to reduce refund requests as a product creator. They suggest creating a tangible product like a USB or CD and using a service like Kanaki to print and ship it out. Doing this will command a higher price and reduce refund requests because it is a pain to return a physical item. People are excited to receive a tangible item in the mail and they will provide more positive feedback and reviews because of the perceived value. Additionally, customers are more likely to consume digital products if they receive them as a tangible item, as they are more likely to dive right into a physical product than a digital one. Tracy also suggests using an insert with an online access code that can unlock exclusive content, as well as collecting consumer's addresses when they put in the code. This technique is similar to the one used by the music industry, where they include download codes with their physical products. TIMESTAMPS 0:00:00 "Exploring the Possibility of Creating Real Tangible CDs and DVDs with Konaki: A Discussion with Tracy Brinkman" 0:01:38 "The Benefits of Physical Products for Entrepreneurs" 0:03:17 The Benefits of Offering Tangible Products and Strategies to Combat Refund Requests 0:05:27 "Exploring the Benefits of Creating a Tangible Product for Your Digital Content" 0:11:59 Exploring the Benefits of Repurposing Digital Products into Physical Products 0:13:25 Heading: Leveraging Physical Products to Increase Brand Awareness and Customer Loyalty HIGHLIGHTS The whole idea is that you sell your tangible product, have the service provider, in this case, the one I'm talking about, is Kanaki ship it out for you and then collect the consumer's address when they use the code. When they put that code in, they got to put in their email address. Now, you could even sell your products via other avenues. You could put it in a store. You can make it a part of someone else's program. But I want to talk to you specifically for a minute about Kinaki and here's for one reason. With Kanaki, right? Last time I looked at it, you can get an insert put inside the CD or DVD that you're sending out at no extra cost. And on this insert, you could include an online access code whereby they can unlock and watch the content online. Or you might even offer some exclusive content that they would gain access to via that code. But here's the thing in all of them that I looked for and I looked at, you. Simply upload your audio or your video files to the website by following their simple instructions. Click a couple of buttons, and bing, bang, boom, you're ready to start sending out products to anyone, anywhere in the world. Now, keep in mind that duplication and distribution services, that's what they give you. They don't master your product for you. Guilty. I've done it myself. Then a couple of weeks or a month goes by and they've forgotten all about it and why they bought your product. And all they know is they see some 97 to 97 charge in their credit card that they do not want to pay. Or maybe their spouse doesn't want to pay, right? So what do they do? They ask for a refund. In my experience, tangible pro

https://DarkHorseSchooling.com Tracy Brinkman is the host of the Dark Horse Entrepreneur podcast, which is designed to help entrepreneurs, coaches, and course creators who feel overwhelmed and uncertain about their business or technology skills in the online space. In this episode, Tracy talks about the importance of storytelling and how it can be used to build an empire. Storytelling, Tracy argues, is a great tool for entrepreneurs to reach their audience, build their brand, and create an unforgettable experience for their customers. By sharing their own stories and experiences, entrepreneurs can create a powerful connection with the people they are trying to reach, helping them to stand out from the competition. Storytelling can also help to inspire others, giving them the courage to take action and pursue their dreams. Tracy encourages entrepreneurs to use storytelling to connect with their audience and create an unforgettable experience. Tracy is advocating for the importance of storytelling, and is hosting a free summit on the topic. However, he believes that the same storytelling strategies that gurus use to gain followers can actually be detrimental to businesses. He gives an example of a story that is often used, where someone goes from being in debt to becoming successful. He argues that this type of story does not actually help customers because it does not provide actionable advice. Instead, he encourages businesses to focus on providing useful tips and strategies that can help customers. Tracy Brinkmann discusses how rags to riches stories work, and how they may not be the best option for attracting high-ticket customers. He advises using discounts, time-sensitive offers, and stories that illustrate how easy and fast a product will work to attract lower end customers. He suggests dampening the rags to riches stories in order to attract more high-end customers, and to use content that demonstrates results. He suggests doing an A/B test to compare the results of a rags to riches story with more powerful stories such as Here's how we increased our conversions by 93% in 8 weeks. Tracy shares the importance of using winning stories and messages when trying to increase conversions. Tracy gave examples of stories that could be used to better engage customers, such as earning free publicity and gaining subscribers, customers, and sales in a short period of time. He also suggested telling a story of building a business from $0 to generating revenue in 14 months. He also noted that it's important to make sure that any stories used are ones that have actually been experienced by the speaker. He made the example of a rags-to-riches story to a more effective one of living in a 1971 Vega car to a 442-room mansion in only four hours of work per week. TIMESTAMPS 0:00:00 "Unlock Your Potential with Storytelling: How to Level Up Your Business with Dark Horse Entrepreneur" 0:02:32 "The Dangers of Storytelling in Business: How It Could Be Ruining Your Profits" 0:04:02 "The Power of Storytelling: How to Attract the Right Customers for Your Business" 0:09:36 "How to Increase Conversions with Winning Messages and Stories" 0:11:37 Heading: "Authenticity is Key: Proving Your Value to Your Customers" HIGHLIGHTS But keep in mind, you're going to have to continually focus on volume, volume, volume finding more and more and more of these customers to bring through your sales funnel to take them through your ascension letter. Now, when you want to attract customers on the lower end of this financial spectrum, it's great to use things like discounts, time sensitive offers and the sort of stories that illustrate how easy and how fast your product will work. I've been there, right? And simply maybe they're not as knowledgeable about the world of business and the world of marketing. Now, these folks, they'll easily spend $17, $47 on a product, but they will likely never shell out hundreds or preferably thousands for training, no matter how good the promise, know how great the product is, or know how bad they need the result that they could get on the other side of it. Your messaging, your story is going to determine what kind of client demographics you attract. Using a rag to riches story tends to attract the people on the lower end of the financial spectrum. I just start leveling up with some great marketing, personal, or business tips and results, man, we got to get those results in order to build that beautiful business of yours into the empire it absolutely deserves to be.

https://DarkHorseSchooling.com/podcast Tracy Brinkman, host of the Dark Horse Entrepreneur Podcast, talks about the importance of entrepreneurs, coaches, and course creators who want to build a business online but are struggling with technology, overwhelmed, procrastination, and imposter syndrome. Tracy Brinkmann talks about a study done by HubSpot that revealed personalized CTAs (Calls to Action) in marketing emails can result in a 202% increase in clicks, conversions, and revenue. When people join a list, they are at various stages of their journey. For example, some may not even have a sales funnel, some may have a sales funnel but not have started advertising, and some may have started advertising but not gotten it to work. To create an effective CTA, it should be personalized to the person joining the list and the stage they are in their journey. In this episode, the conversation focuses on how to get the most out of your email marketing. Tracy suggests using personalized offers and segmenting your list in order to get a 202% response rate. Tracy suggests using a welcome email to segment the list by asking what problem they're trying to solve. They also suggest creating a series of emails to help guide subscribers along their journey and offering a bribe to encourage them to complete the segmentation process. Finally, Tracy stresses the importance of follow-up emails, as many subscribers won't respond to the first one. In this episode, Tracy Brinkmann is giving advice on how to offer bribes to potential customers. A Suggestion of creating four different free offers, each tailored to a different level of customer. The offers could be cheat sheets, learning videos, or anything else that the business chooses to create. When a customer chooses one of the offers, they will be tagged in the business's email list. The key is to give something first, and to ask the customer a question that offers three options, each with a different free offer. This will help the business better serve the customer by segmenting them down. TIMESTAMPS 0:00:00 Welcome 0:02:00 How to Improve Your CTAs by 202%: A Step-by-Step Guide 0:03:35 "Personalizing Your Offers to Maximize Your Results in Advertising and Social Media" 0:08:41 "Creating Free Offers to Increase Social Media Advertising Performance" 0:10:18 Heading: Taking Your Journey to the Next Level with the Dark Horse Entrepreneur Podcast HIGHLIGHTS Are you having troubles with your social media advertising? This free offer will help you. Is your social media advertising doing well, but you would like to do better?. This free offer will help you out. And here's where some of the magic is offering the right products and the right services to the right people to take them to the next level where you've already set up a series of emails and a series of products and services to help them get to the level after that. Creating a great sales funnel that's optimized for social media advertising, getting started in social media advertising, or fixing your social media advertising problems, or optimizing your current social media campaigns to maximize your return. Now, let's start with how to improve your CTAs by 202%. And I come up with this one because there was a study done in HubSpot which they, they analyzed over 300,000 marketing emails, all of which had Calls to Action or CTAs. And I believe the answer to that is you are a driven entrepreneur, perhaps even an infopreneur that's here because you're ready to start restart Kickstart, just start leveling up with some great personal marketing business tips and results.

This conversation introduces the Dark Horse Entrepreneur Podcast, a show that helps entrepreneurs, coaches and course creators who want to build an online business but are struggling with technology, feeling overwhelmed, and battling imposter syndrome. The host, Tracy Brinkman, has been in the coaching, course creation and online space since the 90s, and is still learning new things. He believes that the listeners are driven entrepreneurs, ready to start or restart their business and kickstart their marketing, so they can build their business into the empire it deserves to be. Nick and Karen Fitch are a couple in their twenties who have purchased a farm and a heard of cows. One morning, Karen wakes up and is unable to move from the neck down. It is a devastating event, but the Fitches refuse to be held down by it. They have found ways to adapt and take on their challenges with optimism. The conversation is about how they have navigated their situation, started a business, and how others can find inspiration in their story. Nick and Karen are an amazing couple with an inspiring story of entrepreneurship. They started an online business selling pictures of their beloved cows via their website, CuddleCowCompany.com. They have overcome a lot of obstacles to reach the level of success they have today. The podcast is full of personal and business advice that can be taken away to help listeners become successful entrepreneurs. Nick and Karen shared a bit about their story and how they were able to start their own business. Three years ago, the Karen woke up paralyzed from the neck down and had to spend six months across three states and seven hospitals. She was closer to death multiple times during this period. In April of 2020, the Karen was sent home from the hospital as the doctor believed it was the best way to keep her safe from infection. The Karen, Nick returned to a small town in Iowa and were determined to pay forward the help they received during their hospital stay. Reflecting on their blessings, they wanted to do something to help others. TIMESTAMPS 0:00:00 "Welcome to the Dark Horse Entrepreneur Podcast: Learn Tips from Business Owners to Build Your Empire" 0:02:13 Interview with Nick and Karen Fitch: Overcoming Adversity and Creating a Life of Abundance 0:04:28 Interview with Nick and Karen: Founders of Cuddle Cows 0:06:02 Heading: Reflection on a Journey of Hospitalization and Recovery 0:07:52 Heading: Conversation with Nick and Karen about Cuddles Out and Their Cow Farm in Nowhere, Iowa 0:11:51 Conversation with Nick and Sarah about Starting a Business and Living with an AVM 0:16:59 Heading: Neurosurgery Journey of a Kid with Spinal Cord Issues 0:18:38 Heading: Spinal Cord Injury and Respiratory Failure: A Story of Recovery 0:20:11 Heading: Reflection on Overcoming Adversity and Finding Purpose 0:22:07 Conversation with Karen and Nick about Starting a Blanket Business 0:25:50 Conversation Summary: Navigating Sales Tax as a Small Business Owner 0:27:24 Conversation Summary: Starting a Business with Limited Knowledge 0:29:33 Conversation Summary: Adapting to Life with a C6 Spinal Cord Injury 0:31:14 "Entrepreneurial Journey: Nick and Karen's Experience with CuddleCowCompany.com" 0:34:05 Interview with Entrepreneurs Karen and John on Spinal Cord Research and Bootstrapping a Business 0:38:28 Interview with Karen and Nick of Cuddle Cows: Giving Back Through Cuddly Cows and Cute Shirts 0:40:02 Conversation with Nick and Sarah of Cuddlecat Apparel: A Part of the Solution, Not the Problem 0:44:47 Discussion on the Evolution of Marketing Strategies 0:46:40 Interview with Nick Carryman: How to Start a Business for Free and Sell Your Products Without Ads 0:48:11 Interview with Nick and Karen Fitch of Cuddle Cow: A Story of Overcoming Adversity and Achieving Success HIGHLIGHTS Be a part of the solution, not the problem. All right, so I want to be mindful of your time where I could sit here and pick your brain all day long because I'm like you. But spinal cord injury is just kind of an underfunded area where there's not a lot of funds going towards that. But actually, in the last year or so, there's actually been a few new drugs that have been invited and therapies that are going into like a testing phase with the FDA. And that's the bulk of our income through that. And then I also do a little bit of social media consulting and stuff with people on Facebook stuff because, I don't know, that's one of my passions. And then here they are given with cuddle cows. You guys got to check this out. The link will be down in the show notes, everybody. I'm going to put all your links, the Facebook link, the TikTok link is going to be down there. And if this business ends up becoming more part of our income, that would be great. But I would say we started this mainly for how we become part of the solution to find a cure for style for style burden. https://DarkHorseSchooling.com/

https://DarkHorseSchooling.com Adam Adams is the founder of Grow the Show, a company that helps podcasters get their message out to the world. In this conversation, Tracy and Adam discuss the importance of competition in the podcasting space, and how it can benefit both podcasters and their listeners. They also talk about the importance of marketing and personal branding, and how to grow a show without all the hard work and guesswork. In the conversation, Adam Adams discusses how he got into the podcasting business, and how it has benefited his real estate investing business. He also talks about how podcasting can be used to build an audience and how it can be used to serve that audience. Adam Adams talks about how he got into podcasting and why he decided to sell his show. He explains that he felt that real estate was getting heated in 2019 and that he wanted to pivot to something else. He launched a podcasting company and sold his show in 2020. He discusses how podcasting has become a big part of his life and how it has grown and changed over the years. The person being interviewed discusses some of the reasons why people start podcasts. These include wanting to be funny or entertain others, wanting to get paid through sponsorships, or wanting to attract new business. They also talk about how starting a podcast can be beneficial, such as providing value to listeners or growing a coaching business. 03:45 What led you into the podcasting arena? 09:49 Podcasting as a lead generation tool. 15:28 The power of podcasting and micro content. 19:08 The importance of understanding your audience's needs. 23:59 How can you help a passive investor? 28:48 How to stop telling and start asking people. 34:08 Engagement and the 8020 rule. 40:06 The power of sharing. 44:47 How to make sure you're doing all three. 51:33 The power of lead magnets. 55:11 Do something compelling to get listeners to take action. 1:00:15 How to sell the lead magnet. 1:04:38 How to create value for your audience. 1:08:58 Door-to-door sales. 1:12:29 Adam's podcast is a free resource. www.growyourshow.com #Podcast #podcasts #podcasting #podcaster #podcasters #podcastlife #podcastshow #podcastlove #podcastaddict #podcasthost

https://DarkHorseSchooling.com/podcast In this podcast, Tracy Brinkman discusses how to turn old magazines into valuable content that can be sold online in this unique side hustle idea. He explains that this can be a great way to make money while decluttering your home. He also offers tips on how to get started, including finding sources for cheap or free magazines, and choosing which ones to sell. In this conversation, Tracy talks about how entrepreneurs can take old magazines and turn them into valuable content or even make money online with them with this unique side hustle. He explains that if you have a collection of magazines, it likely means you have a passion for something, and that these magazines can take up a lot of space. Tracy discusses choosing the right magazines to turn into online content notes that it is important to carefully select magazines that will be most valuable to whatever audience is consuming the content. He advises to consider magazines that are still relevant today, and offer timeless tips in areas such as style, cooking, and DIY projects. Tracy discusses that to be successful with this side hustle there is an importance in finding old magazines that are still relevant today. They suggest looking for magazines with unique and hard to find information, as well as those with well-written and informative content. Timestamps 0:00:00 How to Turn Old Magazines Into Money Online 0:01:46 How to Turn Old Magazines Into Valuable Content and Money 0:03:30 How to Choose the Right Magazines to Turn Into Your Online Content 0:05:10 3 Tips for Finding Valuable Vintage Magazines 0:07:00 How to Choose the Right Magazines to Turn Into Online Content 0:08:43 How to Make Money With Magazines: A Step-By-Step Guide 0:14:19 How to Create Engaging Social Media Content from Articles 0:16:18 How to Make Money by Reading Old Magazines 0:17:53 The Dark Horse Entrepreneur: How to Make Money from Old Magazines Highlights Tracy Brinkmann goes to the garage sales and buys up all the old magazines that he can find. Now, he says the older the better. And I would concur on this because obviously, the recent magazines, everyone's probably already read them, right? So if you can go back and find old magazines, like I said, I got some from the 70s here. Maybe you create a tutorial or how to video an article that contains the instruction tips on how to do something. Hey, you're going to do this, then you're going to do this, then you're going to do that. Do you want to learn how to make money with magazines? You're like what?. And now here you are listening to it. And then now you give the introduction, the hook. Content that you find valuable, that you think your readers will find valuable and relevant. And when you're doing that here, I want to give you a couple of tips here. So I want you to consider those four things as you try to choose the right magazines to turn into online content and ensure that content that you create brings value to your audience.