Chicago Bears - the new cool team in the NFL thanks to Caleb Williams
Dan Bernstein Unfiltered · 312 Sports
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Show Notes
0:00 Bears
31:00 Luis Robert
41:45 HOF
48:00 Bulls
50:45 Michael Jordan
If a marketing firm had to choose the hottest story in the 2026 NFL season, the Chicago Bears would be the easiest sell—thanks to the electric play and magnetic personality of Caleb Williams and first‑year head coach Ben Johnson. They’re the coolest, most marketable team in football right now.
Elsewhere in Chicago sports, the White Sox officially traded Luis Robert Jr. to the Mets, closing the door on what once looked like a real championship window after their 93‑win season just five years ago. Baseball also welcomes two new Hall of Famers: Carlos Beltrán and Andruw Jones.
In the NBA, the Bulls stomped the Clippers last night and now shift focus to tomorrow’s matchup against Minnesota. And the highly‑promoted Michael Jordan NBC “special contributor” role? Total bust. MJ recorded one interview and offered almost nothing meaningful to NBC’s coverage.
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