Practical empathy is crucial to attracting cybersecurity talent
Are you a young writer interested in cybersecurity but feel like every topic has already been explored? In this episode, Joe Pettit, Director at Bora, shares his journey into IT security and how he's now using his expertise to help others break into the industry. Discover the importance of diversity in cybersecurity, the difference between hackers and cybercriminals, and the practical impact of empathy in this fast-paced field. Plus, learn how to create meaningful content on exhausted topics and how working in IT security can change your perspective on taking risks and running a business.
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Many young writers feel every subject in cybersecurity has already been exhausted. This is probably true for many topics, but that doesn't mean the conversation is over.
Diversity is one of the industry's main traits, which means people from around the world can (and should!) bring their own perspectives and experiences, making an already culturally wealthy space even richer.
Today's guest is Joe Pettit, Director at Bora, the go-to place for IT Security marketing professionals needing to improve their brand awareness and generate high-quality sales leads. He’s a Business and Marketing graduate who left the UK for Spain for a change of lifestyle, pursuing his curiosity and appetite for adventure.
One of the main things for which I respect Joe is how he pays it forward! After receiving support from others to break into IT security, he's now offering young writers the chance to do the same. Through collaboration and the power of expression, they spread the word on the importance of cybersecurity while exploring their passions.
In this episode, you'll hear about Joe "fell" into the industry and his view of cybersecurity as a marketing and communications professional. Joe also shares his perspective on practical empathy, how helping young writers find their voice can improve cybersecurity, and how working in this space changed his standpoint on taking risks and directing a company.
Plus, Joe explains what it takes to create content about topics that have been wrung dry, the difference between hackers and cybercriminals, and much more.
In this episode, you will learn:
- How Joe got into cybersecurity (3:24)
- How things changed in cybersecurity over the years (11:16)
- Why there are endless ways of creating content about a single topic (14:37)
- How cybersecurity transformed Joe's views on taking risks (20:29)
- The difference between good and bad hackers (27:57)
- Practical ways to use empathy to improve lives and the cybersecurity space (34:12)
Resources:
- Bora website
- Wendy Nather
Connect with Joe:
Let's connect!