Nordstrom's secret for incredible retail growth in the digital age | The Nordstrom Way, Author, Robert Spector
Customer Experience Leaders · RateIt
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Robert Spector is the author of The Nordstrom Way, a book which dissects how the company’s intense focus on the customer allows them to survive and thrive when other stores have failed. In this episode Robert will share the secrets from his interviews with three generations of the Nordstrom family, giving you practical tips to keep your customers coming back.
Resources mentioned:
- The Nordstrom Way (book), by Robert Spector
- Robert Spector (website)
Key takeaways (starts at 22:37):
- Start with the customer and work backwards.
- Culture can keep your business thriving.
- Have a laser focus on service.
- Remember that every customer is precious.
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.