How to manage CX in a crisis | Volkswagen Group Australia, Chief Customer Officer, Jason Bradshaw
Customer Experience Leaders · RateIt
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Show Notes
Jason Bradshaw is the Chief Customer Officer at Volkswagen Group Australia and author of a new book coming out about customer experience called ‘It’s all about CEX!’. He’s an expert at delivering engaging customer experiences across a network of businesses, and in this episode talks about how businesses can connect with customers on a personal level, plus explores what it takes to build trust and deliver a great customer experience during a crisis.
Resources mentioned:
- Amazing Business Radio (podcast), by Shep Hyken
- It’s all about CEX! (book), by Jason Bradshaw
Key takeaways (starts at 33:17):
- Documenting the principles that describe a great experience in your team.
- Celebrate when employees go above and beyond.
- When it gets harder, celebrate harder.
- Just act to implement a better experience.
This show is produced in collaboration with Wavelength Creative. Visit wavelengthcreative.com for more information.