Episode 69 – The Science of Upselling | The Best Ways to Talk to Your Customers
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Show Notes
business tipscustomer serviceMarketingpodcastsalesStartup Business
This Episode
Mark Stephenson & Marc Vila
customapparelstartups.com
CAS Podcast
ColDesi
You Will Learn
- Why giving someone a small gift can make a big difference in your revenues
- What Apple and Samsung have to do with the Custom T-Shirt Business
- How come you’re attracted to long lines
- When Name Dropping can Mean picking up more sales
Resources & Links
The Science of Upselling – The Best Ways to Talk to Your Customers
During this podcast we’ll get into Part III of our trilogy on Up-Selling, a vitally important skill in growing your business. The idea that you can service the same number of customers but make more money at the end of the month? Golden.
SHOW NOTES:
During this podcast we’ll get into Part III of our trilogy on Up-Selling, a vitally important skill in growing your business. The idea that you can service the same number of customers but make more money at the end of the month? Golden.
We’re going to go through the following concepts/tactics in detail:
1: Reciprocity – Social norms compel us to respond to a favor with another favor, in order to not be considered ungrateful.
2: Consistency – People like to remain consistent over time. We feel a pressure to remain consistent with previous choices. Especially when we publicly commit to something.
3: Social Proof – When we arent sure of what decision to make, we look to others to see what they are doing
4: Like-ability – We are influenced by people we like.
5: Authority – People have a tendency to obey authority figures. People like a testimony from a person of authority.
6: Scarcity – things are more attractive when their availability is limited.
But the best part is that we’ll walk you through specific examples of how to use each one of these ideas in your business AND how ColDesi and Colman and Company do the same.
Download Transcript
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