Episode 141 – How to Get Found on Google Maps
During this CAS podcast episode, you will learn about Google Maps Pack, Bing Places and what will help you show up in Local Search to get more business.
Audio is streamed directly from the publisher (cdn.simplecast.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
If you arent making sure you are able to be found on google maps - you are 100% missing out on business!
According to Brandify:
- 77% of people use google maps to find a local business, second place is Facebook at 38% (obviously there is overlap, some people use both)
- 25% of these searches are in the car. This means they might be 'in town' or 'running errands' and hoping to find someone nearby
- 59% of these are done at home, meaning they are seeking for nearby places
Local Search Fast Facts:
- 78% of local, mobile searches result in an offline purchase.
- 86% of people find the location of a business using Google Maps.
- 61% of people who perform a search on a mobile phone are more likely to contact local businesses who have a mobile-friendly site.
- 88% of consumers view online reviews as trustworthy as a personal recommendation from a friend.
- 18% of local, mobile searches result in a sale within 24 hours.
- There has been a 900%+ growth in mobile searches using “near me” and “today/tonight” (for example “electricians near me” and “concerts near me tonight”.
How to make sure you are found on maps:
- Fill out Google my business
- Fill out Bing places
- Fill out Facebook info
- Complete any free business listing you can - SBA, Chamber of Com, - Community websites, city/county, etc
Google hunts and pecks to find out everything it can about local business. make it easy for them.
Resources:
https://macmillandesign.com/internet-basics/google-map-pack-benefits/
https://blog.hubspot.com/blog/tabid/6307/bid/10322/The-Ultimate-List-50-Local-Business-Directories.aspx