Episode 118 – Stellar Social Media Skills
You can really bring out your best in social media, but you can also bring your business down. Making you look WORSE! Here is step 1 to nailing stellar social media skills!
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Show Notes
You can really bring out your best in social media, but you can also bring your business down. Making you look WORSE! Here is step 1 to nailing stellar social media skills!
Social Channels
Facebook
YOU have a profile
YOUR BUSINESS has a page
and your BUSINESS PAGE has a group
YOUR PROFILE Posts on the group and is the face of the group.
Profiles
One human face should be associated with the profile.
Groups
types of groups
Open: Anyone can view the group, its members, and their posts.
Closed: Anyone can view the group and its members, but only members can see group posts.
Secret: Only members can see the group or any of its information.
Pages
- Your Business
Purpose of Posts
- Show activity
- Sell online
Photos galleries, organization
-Gain followers
Posts should persuade people to share and spread the word
- Benefits
Branding
Recognition
Social Proof - if you only have 5 followers, people might think less of you
- Business Information
opening closing hours
sales
summary of business
- Engagement
ask questions, polls, opinions, decisions
- Best practices
frequency
photos/videos
engaging
tagging
page shares
- Social Calendar
How to
Create a template
Google sheets, calendar apps, asana, somewhere where you can type out a text draft ahead of time
- Schedule
Directly through FB
Hootsuite
Loomly
Buffer
- How often
General rule, once a day. Go from there.
- Things to remember
Even though it is social media and more casual - professionalism is important!
spellcheck
fact check
if you are advertising you are going to a market, make sure dates,days are correct
Quality content
No Potato quality photos
videos should be easy to watch / understandable audio
Check your Inbox, respond to customers!
If people PM you, reply
If people tag you, like/reply back
Set up auto-responder if appropriate in FB messenger
Engage in comments
If people leave a review - thank them (good and bad reviews need replies)
Any comments on your photos, posts, etc should be replied to somehow