Episode 117 – Prioritizing Your Marketing Dollars

1. Perfect basic online presence

• Google my business, bing, facebook (technical set up)

2. Perfect your ecom or online showroom (if have one)

• Images
• Nothing broken
• Technically correct and optimized (https, ssl, etc)
• Emails / auto responders set up
• Google analytics
• HIRE SOMEONE (that you aren't related to)

3. Physical Marketing Collateral

• Business cards
• Brochures
• Samples! - if you don't have some, get some
  this means, have sample shirts or hats or something you are willing to give away and a show of what you can do and a freebie.
• Signage if you to shows
• "Uniform" yourself and any staff (upgrade them if they stink)

4. Prepare to test ad strategies (2020 might be all testing for you)

• Divide up cash
• Facebook / google local
• New show / bigger booth
• Local ads (schools, youth sports, sponsorship, chamber of commerce, meet up) (which one of these would work best for me)
• Pick at least 3 different things to test

5. Invest in new products

• Try new products to introduce. (this isn't just a new shirt style)
• Get a cutter / vinyl
• Contract out t-shirt printing - DTG printing, wholesale toner transfers
• Caps (if you don't do them - get a press)
• Embroidery or t-shirt printing (if you don't do them wholesale or invest in equipment)

6. Make your delivery as best it can be

• Branded boxes
• Tags
• Hang tags
• Packing slips
• Freebees