Episode 103 – Marketing Plan: Email Lead Capture Systems
In this CAS Podcast episode, you will learn why and how to use ''Lead Capture Systems'' so you can capture people's information and market to them.
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Show Notes
You’ve selected your target market – Episode 101 – and you’ve put a marketing and advertising plan in place – Episode 102 – but tied up into both of those things, and something that will absolutely make a difference in your long term success is Lead Capture.
Simply put:
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How do you get people’s information so you can market to them?
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What do you do with that information.. so you can market to them?
But first, YOU have to embrace the reason you want to collect people’s name email address. It’s so you can email them.
Why do YOU want to email them? So you’ll be more successful and make more money. Because you understand that email marketing is what drives a huge amount of retail success. Look at your own email inbox and think about how often that’s inspired you to buy something.
Why do THEY want you to email them? Because they’ll save money. (Sale) They’ll learn about the latest products/options (exclusivity, prestige). So they won’t forget.. something. (Holidays/Gifts/Occasions)
Gut Check: Go back to your email inbox and find the most recent 3 marketing emails from a business you recognize – why did you sign up for those lists? It will be the same for your customers.
With that in mind – let’s talk about ways to capture prospect information:
The How – Using your Marketing and Advertising methods from the last podcast to send them:
On your website:
- Website Pop up
- Alert Bars
- Contact Page
Off your website:
- Facebook Leads
- Chat bot
- Onsite signup sheet
- Local Event Sign up
- In Store Sign up
- Sign up customers manually
But WHY are they signing up? Offering a Lead Magnet
- Coupon
- Limited time offer (freebie)
- Free Design Guide
- Win something
- How to….
- Guide to picking apparel for business
- How to get the best deal on event t-shirts
- How to not get ripped off on custom t-shirts
- T-shirt sizing guide for custom apparel
Reasons why customers sign up … aka newsletter
- To keep in touch
- Learn about new apparel coming out
- Specials, offers, discounts
- Reminders to do things…. e.g. back to school are you ready?
The key to it all:
The key to building a good list is having people who want your emails.
That doesn’t mean they love every email you send every time. It means that they want to remain on your list and don’t want to unsubscribe. When your email is relevant in subject matter or timing, they react.
E.g. You don’t open every email from Home Depot, but you are thinking of remodelling your kitchen, and an email comes out about how to pick paint colors. You may have deleted the past 3 emails, but you didn’t delete yourself from the list because you still liked getting them.
This is what you want from your customers and potential customers.
Build a list of people who like getting your emails. When the email and timing is right, it will cause them to take action!