334. Scrappy Scaling: How Co-Branded Events Catapulted an Unknown Company Into the National Spotlight
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Continuing our series on leveraging events for business growth, today’s case study is a masterclass in using the resources and infrastructure of established brands to create co-branded experiences that accelerate your own brand expansion.
Marty McDonald, USA Today bestselling author of Audacious and founder of Boss Women Media, launched a national events platform from a strategic partnership pitch to Sugarfina’s CEO.
Her bold ask turned into sold out pop-ups in five cities, a 22,000-person virtual event, additional partnerships with Amazon and Capital One, and eventually, a book deal.
We dig into the pitch, follow-up, and execution in this episode.
Connect with Marty:
- Grab a copy of Marty's book Audacious: https://a.co/d/0cFzSDdE
- https://bosswomen.org/audacious/
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