332. Create & Cultivate’s Playbook To Sell Out a 2,000 Person Event (Straight From The CEO)
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It’s a stretch for most events to attract 200 paid attendees; Create & Cultivate’s Festival is setting a new bar by reaching those numbers in speakers alone, and then selling out 2,000 tickets— their biggest event to date (with goals to double attendance this fall for round 2).
Here to give us the playbook on exactly how they did it is Marina Middleton, the CEO + Co-Partner of Create & Cultivate: the largest events and media platform advancing women through access, connection, and opportunity.
To kickoff ourseries on leveraging events as a business growth engine, Marina spills the tea on how Create & Cultivate differentiated Festival from other business events by creating value outside of content programming, and walks us through the timeline of strategic pricing and promotional pushes that sold out a 2,000 person event.
Connect with Marina:
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