266. From $10K Months to $10K DAYS: Why This CEO Prioritizes Educating Buyers Over Selling Product

Did you know there's a link between flossing habits and cognitive diseases like Alzheimer’s and dementia?

Learning this from Brynn Snyder, Co-founder and CEO of Slate Flosser, literally had me reaching for a floss post-interview.

Today’s case study is a real-time example of how prioritizing problem education over product education can drive action (and sales) much faster.

Through a 3 pronged, education-first marketing approach of trade shows, organic content, and influencer campaigns with dental professionals, Slate Flosser’s sales have increased by 20%, going from $10K months to experiencing $10K sales days.

Here’s Brynn’s take on how problem awareness changes user behavior and drives purchasing power.

View the transcript for this episode at: https://otter.ai/u/oZLu0BAAO4Ci84-PStv4Pw2KB3w?utm_source=copy_url

Thank you to our sponsor!

• Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/

Connect with Brynn:

• Use code 'CEO10' for 10% off your order! https://slateflosser.com/products/slate-rechargeable-electric-flosser
• IG: @slateflosser
• IG: @brynn.mac.snyder
• https://www.linkedin.com/company/slate-dental/
• https://www.facebook.com/slatedental

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