Niche Identity & Branding with The FlyDuo

The foundation of a successful brand? Authenticity. Reuben and Sherri Johnson — AKA The FlyDuo — join the show to share their journey of embracing authenticity and forming their non-traditional brand. They discuss the challenges of their agency’s early days, including hard lessons about their identity, choosing clients and saying no. And they detail their evolution to a brand that reflects who they are and, most importantly, connects with like-minded clients. < Download MP3 >      < Listen on ctrlclickcast.com > Show Notes: BizCraft Episode 35 Behind the Curtain #FlyDuoChat Unlabel: Selling You Without Selling Out Leave us a review on iTunes Review our show on Stitcher Sponsored By