Has the naming rights curse finally hit crypto?
Ambitious crypto firms like FTX and crypto.com are keen to sponsor sporting venues but could risk falling victim to the naming rights curse.
Cryptocurrency news by Protos · Protos
November 8, 20225m 9s
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Show Notes
While it would be unfair to say that every corporate stadium naming rights partnership precedes an unfortunate event — after all, there are more than 75 professional league stadiums in America — a mythology has been established around such deals and the hubris it takes to see them through.
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