Why Branding New York's Comeback Actually Matters
Crosstown with Pat Kiernan · Spectrum News NY1
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Show Notes
The messaging around New York's comeback will play a big role in how New Yorkers rally around efforts in the coming months. It will also help control the framing that others might want to place on the five boroughs. Annika Pergament and Jamie Stelter speak with Matthew Hiltzik, communications consultant and founder of Hiltzik Strategies.
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