Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show

Performance affiliate marketing is a vital form of direct to consumer digital marketing and it can also be a game-changer in terms of business development and practices. Author of Performance Partnership Robert Glazer draws on his experience to help companies built upon a model. He joins us on Critical Mass to discuss affiliate marketing and how it differs from different marketing skills.

Identifying, evaluating, and placing talent people in roles, Rick Girard, Founder and Director of Stride Search introduces exceptional professionals to companies looking to hire nothing but the best. Within Stride Search, it all comes down to the basic 1-2-3’s. Rick joins us on Critical Mass to discuss how easy it is to build your company and how Stride Search will guide you through.

As the President of LPA, Dan Heinfeld leads the firm with the focus on the relationship between sustainability and design excellence. LPA provides architecture, planning, landscape architecture, and several other services, and it is the passion and people behind the firm that sets LPA apart. Dan joins us to discuss more on the culture and integrated business model and developments.

We all have an inherent bias against venturing into unknown territory. But in today's world where innovation rules the day, we need to overcome biases that hinder new ideas and stifle creative solutions. Co-author of Outsmart Your Instincts Beth Storz joins us to share how the book can be used to enlighten product development teams on biases that impede innovation.

Bridging the gender communication gap. Founder & CEO Scharrell Jackson created the Leadership in Heels series to help people identify why and what could be stopping them reaching their full potential, and works to give back to the OC community. Next month, for the first time, Leadership in Heels will be featuring an all-male panel of community leaders for the “He Said, She Said” series. Scharell joins us to share more of her background and Leadership in Heels.

With more than thirty years of leadership experience, Russell Conda, CEO of ADNOC Management Group, has achieved an exceptional track record of creating value to shareholders, clients and employees through his commitment to people, safety stewardship and client success. He joins us on Critical Mass to discuss risks inherent in a business’ strategic initiatives and how to take steps to mitigate them.

As an internationally renowned bilingual and bicultural speaker and author, Dr. Betty Uribe credits values-based leadership as her secret to success. In her latest book, #Values, she guides readers into the secrets of top level performances and the call for better leadership. Dr. Betty Uribe joins us on Critical Mass to discuss more of how we can apply values-based leadership within our firms.

Leadership Rigor offers innovation in leadership through its breakthrough approaches for transforming the way you lead. And author Erica Peitler says it’s all about “how” you lead to “what” you can achieve as a leader. She joins us to discuss how her latest book can be used a resource and roadmap to help your leadership development journey.

Research shows the only real way to forecast the future is to count people. Demographics expert and author Ken Gronbach says as waves of generations are born and age, we can determine our fortunes and futures. And in his recent book, Upside: Profiting from the Profound Demographic Shifts Ahead, Ken goes over the seven trends that will shape the coming decade.

Urban Produce works to bring fresh produce back to the cities where consumers can buy and eat locally grown products. This also helps create jobs in the community and reduce carbon footprint. And behind the scenes is a family partnership that works on the concept of high- density vertical growing system. Ed and Danielle Horton joined us to talk more about their work.

Civic 50, a national initiative of Points of Light is now branching into Orange County. Dubbed Civic 50 Orange County, this is the first time the initiative has been localized for a specific local market. Orange County Business Journal and OneOC are partnering to recognize OC’s 50 most community-minded markets.Tim Strauch from OneOC and Amy Sfreddo from OCBJ joined us to talk more about Civic 50 Orange County and its work.

Making sound decisions to complex problems can get quite overwhelming. Author Cheryl Einhorn breaks decision making into four steps called “AREA.” Her latest book, Problem Solved, goes over how we can implement the four step method to make better decisions.

After struggling to find a solution to her children’s sleeping issues, one Orange County mother is taking matters into her own hands. Founder and Owner of LulyBoo, Pazit Ben-Ezri, rolled up her sleeves to create a line of products for children, which is now hitting major stories such as Babies R Us and Target. Pazit joins us to discuss more of her brand and how it’s personifying her character and inspiring other momtrepreneurs.

He's changing outcomes for middle market business owners and helping them maximize and unlock trapped wealth. Author Chris Snider is the game-change business owners need and through his latest book, Walking to Destiny, he is touching on the importance of exit planning and value acceleration. Tune in at 4:25PM PST to hear more of the factors that can drive and kill your business values and what you can do about it.

As a non-profit, Crystal Cove Alliance is working to renovate and preserve the Historic District's unique culture, nature, and resources for future generations. Not only will it be valuable but also educational. President & CEO of Crystal Cove Alliance, Alix Hobbs joined us to tell us more about the organization and an upcoming name change.

With the increase in technology use, it is important for businesses to establish a strong identity online. Businesses must focus on having a clear presence online and give a relatable sense of what they are about in order to be successfull digitally. Author of Digital Selling Grant Leboff joins us to go over the three steps companies can take to thrive and survive online.

As a recognized and respected business cash management and credit advisor, Greg Janes, Vice President Relationship Manager of Bank of the West, is helping companies better understand how to free up additional cash while leveraging credit for growth. And his passion to help people together make ideas come to life within his work!

With a tremendous disconnect between markets and the economy, red flags are going up all over. And it's also a signal for possible pullbacks for stocks. President of Fellowship Financial Group Michael Eastham is looking into the matter with an eye for Finance. Michael joined us to discuss more of the growing red flags and his latest book on investment tips for retirement goals.

One in four companies lack women in any leadership roles. And research shows women are three times as likely as men to say they missed out on a promotion or raise due to gender. Author of Grace Meets Grit, Daina Middleton unlocks the secret to overcoming the gender gap once and for all. Tune in at 4:25PM PST to hear more of the critical strategies for women to embrace their own leadership qualities.

With a mission to provide affordable diabetes treatment to as many people as possible, CEO & Founder of Amino Health Mark Pound offers his many years of experience into his firm. Amino Health is also defining a new industry standard for healthcare transparency.

Founder and CEO of Bob's Watches, Paul Altieri has built his business on the foundation of providing customers with a better, safer, and more efficient way to buy and sell pre-owned and vintage watches. He does so by providing accurate and honest pricing information.

Learning to reframe a threat into an opportunity is a priceless skill that can be utilized in any environment. We have a choice in every moment and reframing teachers us how to retrain our brian to overcome our most primal fears.Author and former Major League pitching coach Rick Peterson will share the concepts of reframing and its benefits from his book Crunch Time.

What is the first step to take when starting your own corporation? Creating you own organization or corporation requires a lot of planning and a lot of knowledge. Author Garrett Sutton highlights the necessary aspects that could save you thousands in his latest book Start Your Own Corporation. From protecting your assets to understanding organizational steps, you'll be able to have the legal savvy of an experienced entrepreneur to implement your dreams into your kick-start corporation.

Most people take spontaneous decisions when trying to solve their hardest problems. Author of Stop Guessing Nat Greene says a new set of behaviors can help you identify the true issue at hand. His latest book outlines why and how problem solvers solve hard problems to root cause.

Reshoring Initiative works to bring manufacturing jobs back to the U.S. through assisting companies to more accurately assess their total costs and investments. It it a non-profit and offers a number of tools for companies to utilize. President of Reshoring Initative Harry Moser joins us to share how the firm is working to bring jobs back and how it affects the community.

Critical Mass Radio Show host Richard Franzi teamed up with California State Univeristy - Long Beach, College of Business Administration - Legal Studies in Business Program to moderate a discussion panel on IP in business. The special guests panelists included Mr. Morland Fischer, Ms. Venus Trunnel and Mr. Robert Lauson, who shared their experiences and talked about challanges to copywrite protection, trademark laws and best practices for small business owners and entrepreneurs with limited resources.

Research shows nearly 70% of all strategic initiatives fail in the first year. And a great deal of it comes from the lack of execution. Pearl PHS is a cloud-based predictive analytics company that helps merge this gap. CEO & Founder Gene Tange joins us to discuss more of how Pearl PHS's services help predict project success.

Pacific Group has been providing California Corporations with 20 to 500 employees with unsurpassed service since 1991. Paul Gaarenstroom joins us to talk about the current state of employee-benefits program.

With a commitment to quality of care, supervision, and training of adults and children with intellectual and development disabilities, CEO and Founder of SAILS Ihab Shahawi is implementing a unique system within his firm. SAILS works to assist and train people in need so they can achieve their maximum potential within a positive environment. And behind that concept is the belief of change and positive behavior.

With so many firms and organizations in society, it is difficult for small businesses to shine through the big names. But with the help of author Rich Allen's book The Ultimate Business Tune Up business leaders can turn their focus to an effective strategic plan that works!

After fundraising for schools in Uganda, founder of Wells of Life, Nick Jordan witnessed an overwhelming amount of poverty and lack of clean water. He is now committed to bringing clean water to hundreds of communities in need. And with the combination of his business and philanthropic views, Nick is inspiring others and making a lasting difference in the world.

From big name global brands to non-governmental organizations and academic institutions, Managing Director of Park USA, Jay Peters consults, coaches, and educates clients on what they need. If you're looking to use design and innovative lead practices to maximize values across charts he is the one for you!

Stress in the work place is a huge factor in determining how productive and effective one's work can be. And overcoming job stress, all starts with one question - Says Who? Author of Says Who, Ora Nadrich shows us just how easy it is to stop job worries so that we can easily get back to working freely.

920 robocalls every second, 2.46 billion robocalls a month. That's a reality we're facing in society today. And YouMail is changing how the world handles phone calls through intelligent, cloud-based telecommunication services. Their call manager stops those frustrating robocalls, while also providing virtual assistance for handling, routing, and responding to calls. CEO Alex Quilici joined us to share more of YouMail's services and how he found a solution for an everyday problem many people deal with.

With over 30 years of experience in human resources, CEO of World Class HR Consulting and Coaching Vic Bullara is training and coaching leaders, managers, and directors in various leadership development and techniques! His firm organizes align HR processes and programs to help increase productivity and retention.

If you're thinking of starting a business, here's a book for you! Risk Factors and Business Models is a guidebook to help you become successful in your new business adventure. It provides necessary tools and knowledge to help recognize the key risk factors and business models that truly work. Author D. Anthony Miles, joined us to discuss more of the ways to identify and explain the 5 risk factors and what is important to understand when starting a business.

How do you build a company that truly matters? With so many companies within the same industry, it is important to make sure you address what is important to clients while also making a name for youself. Author of Matter, Move Beyond the Competition, Julie Williamson goes over the key facts and tactics that top companies have adapted to succeed within their industry. Tune in to hear more of the five ways companies win and how successful companies use disruption to matter and win!

He's a serial entrepreneur and angel investor behind many notable startups and brands. Whether it's being a consultant or an investor, Kumar Arora is always pushing his work and concentrating on a variety of industries. He just finished Season 1 of the CNBC Show "Cleveland Hustles" produced by LeBron James and invested $200,000 in a firm to expand manufacturing and distribution.

As one of the 253 Certified Financial Educators in the U.S. Shirlene Reeves helps others understand the importance of financial principles to enhance knowledge of the economy. Her experience in finance as well as her background in being an author of the Wealthy Woman Magazine helps her guide entrepreneurs grow their visibility and profitability.

With the power of two, Spinnaker Investment Group is climbing to new heights, delivering the highest level of comprehensive wealth management services for its clients. CEO Morgan Christen leads the investment committee in building customized solutions while President Joseph Stapleton helps businesses and individuals with customized investment management and solutions.

A company dedicated to making a difference in the lives of its clients. NorthStar Moving Company has proven the state of the art way to move is with its red carpet service. And behind it all is co-founder Laura McHolm. She's building up the company with the base of sincere dedication to meeting the highest standards for service and integrity. And overall, emphasizes relationships with customers, employees, and the community.

Founded by four brothers - Dazadi began as a modest basketball hoop internet retailer. Today, they offer over 20,000 products, high customer service, and some of the finest home recreational goods brands in the world. It is also consistenly ranking on both the Inc. 5000 and the internet retailer magazine fastest growing companies list for the past five years. Co-Founder & CEO Jason Boyce joined us to share more of his experience in his once start-up firm and what it's like competing with big name companies.

As the author of over ten books and broad experience in mentoring people worldwide, International Leadership Mentor Marnie Swedberg shares her practical yet doable success strategies to help guide you in the right direction of your visions. And with the new year, now is the perfect time to start new practices and management to kick start 2017 in the right path.

Arrow Marketing Company has over 20 years of direct mail marketing. And they're here to help companies like yours, turn visions into reality. With the current trends in marketing, Arrow Marketing Company is up to speed with what's the best and effective method that fits your firm. Registered Agent Phil Kessler joined us to share how we can find the most effective resource of marketing to reach our customers and prospects.

Bo Burlingham is an Contributing Writer at Forbes and the author of five books. The most recent being Finish Big: How Great Entrepreneurs Exit Their Companies on Top. Bo joined our show to give us more insight into how entrepreneurs can create highly valuable companies!

He's called a web marketing guru by multiple platforms including the New York Times. President of the Sales Lion, Marcus Sheridan is a highly sought after global speaker and consultant in the digital sales and marketing space. Marcus has worked with hundreds of businesses and brands alike to become the most trusted voice in the industry.

The traditional eight-hour work day is outdated and now irrelevant. Recent data shows workers have the power to be massively more productive but also waste an extraordinary amount of time as they only do about two to three hors of real work a day while clocking in at eight. Author of The Five-Hour Workday and ABC's Shark Tank Winner Stephan Aartstol shows us a five-hour workday can actually enpower and incentivize employees to be truly efficient.

As the author of several books on compensation and engagement author and President of Employee Engagement Institute Thomas McCoy knows your concerns and questions when it comes to high involvement high performance cultures for companies. If you're looking to maximizing profit and making sure your firm is performing at its full potential, he has the answers.

Hate not being able to fully portray an idea in your head to the public? Executive Leader and Critical Thinking Coach Chris Pinckley's latest book State of Mind 2.0 is the book for you! He discusses the lessons of the most productive type of people, featuring a secret formula guaranteed to help you become one who can achieve any goal, command the utmost respect as a leader, and create global impact.

"Sell Your Business for an Outrageous Price," is an insider's guide, a playbook for sellers to win big! As Author Kevin Short tells us, too many businesses sell for far less than they should and through his book you can learn the true value your business is worth. His book also offers insight into when the best time for sale is and how you can identify and attract deep pocketed buyers.