Episode 1269 - Critical Mass Radio Show - February 19, 2020 Nick Miller
Critical Mass Business Talk Show | Orange County’s Longest-Running Business Talk Show
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Show Notes
Sales are still relevant… but different. Consultative selling is dead. Chasing after prospects are dying. Clients and prospects don’t want discussions with salespeople unless sellers provide value beyond their products and insights beyond what’s available on the Web. CEOs’ and sales managers’ marketing decisions and sales decisions – who to hire, how to train them, how to manage them – must focus on critical moments in customers buying processes and the value of their sellers’ conversations. Nick Miller of Clarity Advantage shares more.